Apple is not going to make its electric car truly massive

Not only is Apple reportedly investing $ 3.5 billion in Kia Motors, but Hyundai is also investing about $ 3 billion in its subsidiary brand. Only the project participants know what these funds will be spent on, but it can be assumed that at least part will be directed to expanding the North American KIA plant’s production capacity. The fact is that Kia Motors Manufacturing Georgia’s design capacity, located near West Point (Georgia, USA), is only 360,000 vehicles per year. Obviously, for the production of a car of another brand, and even on a new platform, you will have to build at least one more conveyor line.

As for the promising Apple Car’s production volumes, they are still predicted by the same anonymous source at the level of up to 100,000 cars per year. That is, Apple will not make cars truly massive – and there is a logic in this. It is necessary to limit circulation if Apple positions its new product as a luxury car, and rumors speak about this. In this case, the very high price of the car will be more than justified. If we switch to mass production, then we are not talking about any luxury, and the car will move to the premium segment, in which it will have to compete with the same electric Mercedes-Benz, not to mention Tesla flagships.

All the details of the agreement between Apple and KIA Motors should appear in the middle of the month – according to rumors, it will be signed on February 17.