This is provided by the five-year plan published yesterday
Harley-Davidson yesterday unveiled a strategic plan called The Hardwire. The plan, spanning 2021–2025, according to the manufacturer, “aims at long-term growth in profit and shareholder value, as well as strengthening as the world’s most coveted motorcycle brand.”
Harley-Davidson to create electric motorcycle division
Key highlights of the plan include increasing profitability and new customer outreach, investments in the Touring, Large Cruiser, and Trike core segments, expansion into the Adventure Touring and Cruiser segments, and the launch of the Harley-Davidson Certified Pre-owned motorcycle program.
The plan’s planners hope to bolster Harley-Davidson as a global lifestyle brand through parts, accessories and apparel, and a global expansion of financial services.
Of particular interest is the following item: “Strengthen our commitment to electricity by creating a dedicated unit focused solely on leadership in the future of electric motorcycles.”
The first Harley-Davidson electric motorcycle, the LiveWire, was unveiled at CES 2019.