OnePlus becomes the only smartphone brand in the United States to grow in sales during the pandemic
Counterpoint Research analysts have published a study of the US mobile market. Experts say OnePlus is the only smartphone maker to see its sales surge in the pandemic. The company’s shipments rose 163%, Pocketnow writes.
At the same time, the total smartphone market in the United States decreased by 15%. In comparison, Apple’s sales were down 3%, and Samsung’s were down 5%. All this led to the fact that the companies had to adjust the expected financial performance for the coming year.
Experts stressed that over the past year, the average price of flagship smartphones has been increasing continuously. This especially affected the iPhone 12 and Samsung Galaxy S20. In contrast, OnePlus flagships could be purchased at a more modest price, which was more in line with consumer desires.
In the first quarter of 2021, three new releases are expected – The onePlus 9, OnePlus 9 Pro, and OnePlus 9 Lite. Besides, there are rumors about a possible release of smartwatches and the expansion of the Nord series of budget devices. The latter is expected to include high refresh rate screens and 5G chips.
