The new distribution channel is part of an initiative that aims to blur the boundaries between online and offline commerce.
Xiaomi India today announced a new program, under which it will create a chain of small “shops on wheels” in India, Mi Store on Wheels. With the help of this program, Xiaomi wants to offer its products to residents of remote corners of the country.
Xiaomi wheeled stores will travel to remote corners
According to Muralikrishnan B, COO of Xiaomi Mi India, Mi Store on Wheels aims to showcase Mi Store products in restricted areas. He also stated that the company “complies with all necessary hygiene and safety rules while maintaining social distance. These points will be completely safe for consumers to visit. “
The Mi Store on Wheels will feature all the newly launched Redmi smartphones including Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. In addition to smartphones, these mobile stores will also sell other Xiaomi products, including smart TVs, set-top boxes, surveillance cameras, headphones, sunglasses, portable batteries, and other accessories.
This move by the company is aimed at introducing innovations into the existing retail network. Mi Store on Wheels is also a method of increasing sales in areas that are less accessible to retail and online stores during the ongoing coronavirus pandemic. The new distribution channel is part of an initiative that aims to blur the boundaries between online and offline commerce.