As we bid farewell to 2024, it’s clear that this year has been filled with endless pop culture moments. From the end of the Taylor Swift era to the explosive rise of Chappell Roan, 2024 has left its mark on the world. But, what truly defined the year? It wasn’t just the chart-topping albums, blockbuster movies, or the celebrity feuds; it was the social media trends that dominated our feeds, inspired memes, and sparked conversations. Among these trends, “Who TF Did I Marry,” brat summer, Moo Deng, and the concept of “demure” have emerged as defining cultural moments. Let’s take a closer look at these iconic trends.
“Who TF Did I Marry?” – The Social Media Series That Took the Internet by Storm
One of the most unforgettable and iconic social media happenings of 2024 was the TikTok series “Who TF Did I Marry?!?” created by @reesamteesa. This over 50-part series captured the attention of millions and turned into a viral sensation. It all started when Reesa Teesa began sharing her shocking personal story about marrying a scam artist during the pandemic. Despite the long-form content on a short-form platform, the series quickly gained traction, with each installment drawing more viewers.
By February, Teesa had amassed millions of views with her dramatic recounting of her marriage, which felt like something straight out of a Lifetime special. The storytelling was compelling, and the sheer length of the series didn’t deter fans—many binged the episodes like a true TV series. By September, it was announced that the story would be adapted into a TV show developed by Natasha Rothwell. The impact of “Who TF Did I Marry” was undeniable, as it inspired a new wave of personal storytelling on social media.
“Brat Summer” and Charli XCX’s Role in Redefining Youth Culture
2024 also saw the rise of “brat summer,” a trend that embodied youthful rebellion, bold individuality, and unapologetic self-expression. This cultural phenomenon was sparked by Charli XCX’s album “BRAT,” released in early June. The album was described by USA TODAY as an embrace of a “hot-mess pop star aesthetic,” offering club anthems mixed with introspective lyrics on aging, womanhood, and mental health. Charli XCX defined the “brat” concept in a TikTok interview, explaining it as a carefree and messy attitude toward life, often characterized by erratic behavior but with a sense of authenticity.
Brat summer quickly became a defining theme for many who embraced a more liberated lifestyle, fueled by self-expression, indulgence in pleasures, and a nod to Y2K fashion. The term “brat” even earned the distinction of being named Collins Dictionary’s Word of the Year. The trend spread across various platforms, influencing fashion, music, and even politics. Prominent figures, including political figures like Kamala Harris, embraced the bratty, carefree spirit of the summer, making it clear that this cultural shift had a far-reaching impact.
Moo Deng, Pesto, and the Rise of Baby Animal Fever
Another trend that captivated social media in 2024 was the obsession with baby animals. Specifically, Moo Deng, a baby pygmy hippo, and Pesto, a giant penguin chick, became internet sensations. Moo Deng, known for her sassy attitude and chubby face, quickly became the darling of animal lovers worldwide. Her playful antics at the Khao Kheow Open Zoo in Thailand were shared far and wide, making her one of the most talked-about baby animals of the year.
Meanwhile, Pesto, a particularly large and fluffy penguin chick from the Sea Life Melbourne Aquarium, became a cultural icon. His large size and adorable appearance sparked a viral trend, with internet users captivated by his oversized presence in the penguin colony. These baby animals weren’t just cute; they were symbols of the internet’s love for adorable, quirky creatures. Their rise in popularity demonstrated how internet culture embraces innocence and humor, no matter how niche the trend.
The “Demure” Trend – A Cultural Moment for Mindful Aesthetics
In a year filled with over-the-top trends, the rise of “demure” was a breath of fresh air. The term, which refers to being modest and reserved, became the cultural buzzword of 2024 after TikTok influencer Jools Lebron’s video went viral. In her clip, Lebron demonstrated her “demure” makeup routine, describing it as “very mindful” and “very presentable.” The internet quickly adopted the idea of “demure” as not just a makeup style but a lifestyle—one that celebrated simplicity, mindfulness, and moderation.
The concept resonated with many people, especially those who found themselves fatigued by the hyperactive nature of modern life. As the trend caught on, Lebron became a brand ambassador for various companies, and the phrase “demure and mindful” became synonymous with grace and subtle elegance. This trend wasn’t just limited to beauty routines—it inspired a shift in how people viewed their daily lives, encouraging a more introspective and balanced approach.
The “Man or Bear” Debate – A Hypothetical That Sparked Real Conversations
2024 also witnessed the viral spread of a hypothetical question that sparked deep debates: would you rather run into a man or a bear alone in the woods? This seemingly simple question ignited discussions around gender-based violence, particularly from women’s perspectives. Many women expressed that they would prefer to encounter a bear because at least the animal’s intentions were known, whereas the intentions of a man could be unpredictable and potentially dangerous.
The question became a metaphor for the struggles women face in everyday life, particularly in navigating spaces where they may feel vulnerable. It sparked an outpouring of personal stories, TikToks, memes, and spoken word poetry that highlighted the importance of believing and supporting victims of violence. The “man or bear” debate became a symbol of solidarity, raising awareness about gender issues and the importance of creating safer spaces for everyone.
The Global Phenomenon of “Wicked” – A Movie Release That Redefined the Year
The year concluded with the highly anticipated release of the “Wicked” movie adaptation, based on the beloved Broadway musical. Starring Ariana Grande and Cynthia Erivo, the film quickly became a cultural event. It earned a staggering $114 million on its opening weekend, with audiences flocking to theaters to experience the magic of Oz in a whole new way.
The movie’s release wasn’t just about the film itself—it was about the global conversation it ignited. Fans discussed everything from the performances of the lead actresses to the implications of the movie’s source material. “Wicked” became a defining cultural moment in 2024, blending theater, pop culture, and online conversations into a unique experience. With the second part of the film scheduled for release next year, it’s clear that the “Wicked” phenomenon will continue to shape the cultural landscape.
As 2024 draws to a close, it’s evident that social media has played a significant role in shaping cultural moments and trends this year. From the dramatic storytelling of “Who TF Did I Marry?” to the infectious energy of brat summer, the rise of demure aesthetics, and the global love for Moo Deng and Pesto, social media has given us a front-row seat to some of the most iconic moments in recent memory. Whether we’re talking about the deep discussions sparked by the “man or bear” debate or the global fascination with “Wicked,” 2024 has proven that social media is more than just a place for entertainment—it’s a platform for conversation, connection, and cultural evolution.
FAQs:
1. What is “Who TF Did I Marry?” and why is it popular?
“Who TF Did I Marry?” is a viral TikTok series created by Reesa Teesa. It tells the dramatic story of her marriage to a scam artist during the pandemic, and its raw, personal storytelling captivated millions of viewers. The series was so successful that it will be adapted into a TV show in 2024.
2. What does “brat summer” mean?
“Brat summer” refers to a cultural phenomenon sparked by Charli XCX’s album “BRAT.” It represents a carefree, rebellious attitude where people embrace their messy, authentic selves while defying social expectations.
3. Why did people become obsessed with Moo Deng and Pesto?
Moo Deng, a baby pygmy hippo, and Pesto, a giant penguin chick, became viral sensations in 2024 because of their adorable appearances and quirky behaviors. Their cuteness and larger-than-life personalities made them beloved figures on social media.
4. What does “demure” mean in the context of social media trends?
“Demure” refers to a modest, reserved, and mindful approach to beauty and lifestyle. In 2024, TikToker Jools Lebron popularized this trend, promoting a subtle, graceful aesthetic that resonated with many people looking for simplicity in their lives.
5. What sparked the “man or bear” debate on social media?
The “man or bear” debate arose when people, especially women, were asked whether they would rather encounter a man or a bear alone in the woods. The discussion turned into a reflection on gender-based violence and safety, with many women choosing the bear because it was less unpredictable than a man’s intentions.
