Tata Motors has introduced the 2025 facelift of its premium hatchback, the Altroz, bringing in updated styling and several feature upgrades across variants. Among the lineup, the Pure variant, positioned just above the base Smart trim, offers a fine balance between affordability and added convenience. If you’re eyeing this variant but unsure of what it brings to the table, this article offers a comprehensive breakdown — from design changes and feature additions to interior updates and engine choices.

What’s New in the 2025 Altroz Facelift Pure Variant?
The Altroz Pure variant is designed to be budget-friendly while offering substantial upgrades over the base model. It receives several enhancements in both aesthetics and utility, making it a practical pick for those who don’t want to overspend but still want value.
Exterior Highlights: Subtle Sophistication with a Bold Presence
Front Design: A Refresh That Adds Character
The front fascia of the Altroz Pure gets a noticeable upgrade over the base trim. Key highlights include:
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New front grille design
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Black accents on the bumper, creating a bolder and more rugged look
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LED headlamps with an automatic on/off function
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Rain-sensing wipers for added driving convenience
However, LED DRLs (Daytime Running Lamps) are reserved for higher trims.
Side Profile: Flush Handles & Wheel Covers Add Style
From the sides, the Altroz Pure continues the minimalist yet modern aesthetic:
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Flush-type front door handles contribute to an aerodynamic and cleaner profile
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Stylish wheel covers enhance visual appeal without adding alloy wheels
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The overall silhouette is unchanged but noticeably elevated from the Smart variant
Rear Styling: LED Tail Lamps with Smart Detailing
At the rear, Tata Motors has made some smart design upgrades:
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Blacked-out bumper adds a muscular look
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Connected LED tail lamps with a reflector strip for a wider stance
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Rear defogger included
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Rear wiper and washer are omitted in this variant
Interior Upgrades: Comfort Meets Functionality
Cabin Ambiance: Dual-Tone Uplift
Step inside and you’re welcomed by a dual-tone black and beige interior, a refreshing touch over the all-black scheme of the base model.
Other enhancements include:
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Piano black accents around the infotainment unit and climate controls
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Fabric seat upholstery that feels durable yet premium for its class
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Touch-sensitive climate control panel
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Illuminated steering wheel, exclusive to facelift models
Infotainment & Audio System
The 7-inch infotainment touchscreen makes its way into the Pure variant, accompanied by:
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A 4-speaker audio system
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Bluetooth, USB, and smartphone connectivity
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4-inch semi-digital MID with basic driver info
Features & Safety: Essential Enhancements for Daily Use
Convenience Features
The Altroz Pure variant also adds:
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Cruise control for comfortable highway drives
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Automatic climate control
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Auto-folding ORVMs
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Remote keyless entry
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Drive modes (Eco & City)
Safety Features
Tata continues its reputation for safety with these standard features:
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Six airbags
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Electronic Stability Control (ESC)
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ISOFIX child seat mounts
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3-point seatbelts for all passengers
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Rear parking sensors
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Reverse parking camera
These additions make the Pure variant not only convenient but also family-friendly and future-proof.
Engine & Transmission Options: Versatility for Every Driver
The Pure variant comes with three powertrain options, giving buyers flexibility based on fuel preference and driving needs.
Engine | Power | Torque | Transmission Options |
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1.2L Naturally Aspirated Petrol | 88 PS | 115 Nm | 5-speed MT / 5-speed AMT |
1.2L Petrol + CNG | 73.5 PS | 103 Nm | 5-speed MT |
1.5L Diesel | 90 PS | 200 Nm | 5-speed MT |
Price Breakdown of the 2025 Altroz Pure Variant
Here’s how the Tata Altroz Pure variant is priced across fuel options:
Variant | Price (Ex-showroom) |
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Altroz Pure Petrol (MT) | ₹7.69 lakh |
Altroz Pure Petrol (AMT) | ₹8.29 lakh |
Altroz Pure Petrol + CNG | ₹8.79 lakh |
Altroz Pure Diesel (MT) | ₹8.99 lakh |
Competition: How Does It Stack Up?
The Altroz Pure goes head-to-head with rivals like:
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Hyundai i20 Magna
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Maruti Suzuki Baleno Delta
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Toyota Glanza S
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Honda Jazz (if available)
However, the Altroz stands out with its diesel engine option, 6 airbags, and solid build quality.
Final Thoughts: Is the Altroz Pure Variant Worth It?
The 2025 Tata Altroz Pure variant delivers a sweet spot between affordability and functionality. With smart upgrades in design, key comfort features, and essential safety tech, it offers a much-improved ownership experience over the base Smart trim.
Whether you’re a city commuter, a first-time buyer, or someone upgrading from a budget hatchback, the Pure variant gives you premium appeal without premium pricing.
Frequently Asked Questions:
Q1: What are the key differences between Altroz Smart and Pure variants?
A: The Pure variant adds features like LED headlamps, cruise control, automatic AC, a 7-inch infotainment system, and black-beige interiors over the base Smart trim.
Q2: Does the Tata Altroz Pure variant come with diesel?
A: Yes, the Altroz Pure is available with a 1.5-liter diesel engine producing 90 PS and 200 Nm of torque.
Q3: Is the Altroz Pure variant available with automatic transmission?
A: Yes, the 1.2L petrol version of the Pure variant is available with a 5-speed AMT.
Q4: Does Altroz Pure have rear AC vents?
A: No, the rear AC vents are not available in the Pure variant.
Q5: Is the Altroz Pure a good value for money?
A: Absolutely. It balances essential features, multiple fuel options, and Tata’s solid build at an affordable price point.