72 million households will have 8K TVs in 2025

Last year sales fell below expectations due to pandemic

The proliferation of 8K TVs will start to pick up steam in the coming years. In 2025, 8K TVs can be found in 72 million households. This forecast is given by experts of the analytical company Strategy Analytics.

8K TVs
8K TVs

72 million households will have 8K TVs in 2025

In 2020, the adoption of 8K TVs has been slower than expected. A little less than 350 thousand of these devices were sold all over the world in a year. However, analysts believe that more than 1 million 8K TVs will be sold in 2021, about 4 million in 2022, and sales will exceed 15 million in 2023. Market growth by region is clearly shown in the diagram.

Screen size preferences will be the determining factor in the adoption of 8K TVs, analysts say. Markets where consumers prefer larger screen sizes, including the US and China, are expected to see the fastest adoption rates.

Sales fell short of expectations last year due to the pandemic, which forced many spectacular events, including the Olympic Games, to be postponed, according to a Strategy Analytics analyst. In addition, prices for 8K TVs are still very high, forcing many consumers to postpone buying in anticipation of the inevitable price reduction in the next few years.

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