Hilton Hotels, a global leader in the hospitality industry, is setting its sights on transforming the Canadian hospitality landscape with a wave of new hotel openings and brand introductions. Following a banner year of multi-brand growth in 2023, Hilton is poised for even greater expansion in the coming years.
A Year of Momentum Paves the Way for Continued Growth
In 2023, Hilton concluded the year with a robust portfolio of 180 hotels across 11 brands in Canada, representing over 28,000 rooms. This impressive number reflects a year of significant growth, highlighted by the addition of 10 new hotels across diverse destinations. With nearly 20 deals signed in 2023 alone, Hilton’s Canadian pipeline boasts approximately 90 hotels and more than 11,000 rooms. This surge in development positions Hilton to surpass the 200-hotel milestone in Canada soon, solidifying its position as a hospitality powerhouse in the region. Furthermore, Hilton aims to increase its Canadian hotel portfolio by a staggering 50% over the next several years.
Jeff Cury, Senior Director of Development, Canada, Hilton, Shares Insights
“We are excited about our continued momentum in Canada, as a result of our organic multi-brand, country-wide growth strategy,” shared Jeff Cury, Senior Director of Development, Canada, Hilton. Curry emphasized Hilton’s dedication to expanding its presence across all Canadian provinces, leveraging both existing and new-to-market brands. This commitment ensures that business and leisure travelers alike will have a diverse range of exceptional Hilton properties to choose from in their preferred destinations.
Lifestyle Brands Take Center Stage
Hilton recognizes the growing demand for unique and elevated guest experiences. The 2023 opening of Canopy by Hilton Toronto-Yorkville marked the brand’s debut in Canada, showcasing a trend toward lifestyle-focused hotels. This move reflects a strong developer interest in catering to travelers seeking a distinct, boutique-style experience. Building on this momentum, Hilton signed five new deals in 2023, including Motto by Hilton Montreal Downtown. This upcoming property will be the first Motto by Hilton in Canada, providing guests with an authentic Montreal experience in a vibrant downtown setting. Looking ahead, 2024 will see the opening of Revery Toronto Downtown, Curio Collection by Hilton, solidifying Hilton’s commitment to the lifestyle category. Within the next five years, Hilton plans to triple its presence in this segment, with new hotels slated for highly sought-after destinations like Montreal, Toronto, Vancouver, and Niagara Falls.
Spark by Hilton Ignites Growth Engine
In 2023, Hilton announced the introduction of Spark by Hilton, its new premium economy hotel brand, to the Canadian market. Spark by Hilton prioritizes reliable comfort and friendly service at an accessible price point. Six new deals were signed in 2023 for Spark by Hilton properties, setting the stage for the brand’s Canadian launch in 2024. Four new Spark by Hilton hotels are slated to open across diverse locations, including Toronto Markham, Oshawa, Woodstock, and Owen Sound.
Focused-Service Brands Fuel Expansion
Focused-service hotels continue to be a driving force behind Hilton’s Canadian expansion, representing over 60% of the company’s development pipeline. In 2023, five new focused-service hotels were added to the portfolio, including Tru by Hilton Toronto Airport West and four Hampton by Hilton properties in key locations across the country. Tru by Hilton, a brand that revolutionized the category with its innovative approach, anticipates significant growth, expanding its footprint from three hotels to over 15 in the coming years. Similarly, Hampton by Hilton, with its established presence of 70 open hotels and over 25 in development, is projected to reach the 100-hotel milestone within the next five years, solidifying its position as a leading focused-service brand in Canada.
Extended-Stay Options Deliver Long-Term Value
Hilton offers a compelling selection of extended-stay hotels in Canada, catering to guests seeking a home-like environment for longer stays. Currently, Hilton boasts over 30 extended-stay properties across the country, with an impressive additional 20 hotels in the pipeline. Home2 Suites by Hilton is a standout brand within this category, experiencing rapid growth and strong interest from owners. Five new deals were signed in 2023, and 2024 is poised for continued expansion with the openings of Home2 Suites by Hilton Kingston and Home2 Suites by Hilton Kitchener.
DoubleTree by Hilton Leads Full-Service Charge
Full-service hotels, offering a comprehensive range of amenities and guest services, remain an important facet of Hilton’s Canadian portfolio. DoubleTree by Hilton is the driving force within this category, with over 20 operational hotels and more than seven additional properties in development. The signing of DoubleTree by Hilton Brome Missisquoi Resort in Quebec in 2023 exemplifies the brand’s continued expansion. Looking ahead, 2024 promises to bring DoubleTree by Hilton to new destinations with the anticipated openings of DoubleTree by Hilton Kingston and DoubleTree by Hilton West Kelowna, further solidifying the brand’s presence in Ontario and British Columbia.
Hilton: A Hospitality Leader Across Canada
From Vancouver and Montreal to Quebec City, Toronto, and Winnipeg, Hilton boasts a comprehensive presence across Canada. With over 180 hotels encompassing 11 distinct brands, travelers can find a Hilton property suited to their needs in nearly 90 cities across 10 provinces and three territories. This impressive geographic reach ensures that Canadians and international visitors alike can experience Hilton’s renowned hospitality in virtually every corner of the country.
A Bright Future for Hilton in Canada
Hilton’s commitment to Canada is undeniable. Through strategic brand introductions, a focus on diverse hotel categories, and continued expansion across the country, Hilton is poised to solidify its position as a leading force in Canadian hospitality. With a robust development pipeline and a dedication to exceptional guest experiences, Hilton is well-positioned to shape the future of travel in Canada for years to come.
