Premier Inn Dubai Dragon Mart has secured the prestigious title of “Chinese-Friendly Hotel of the Year 2023” by Trip.com, a testament to their dedication to providing an exceptional experience for Chinese business and leisure travelers visiting Dubai. This recognition highlights the growing importance of catering to the Chinese tourist market, a segment that is rapidly increasing in Dubai.
Unveiling the Powerhouse: Trip.com and the Chinese Travel Landscape
Trip.com, the world’s leading online travel agency giant with over 400 million users, plays a pivotal role in shaping the travel choices of Chinese tourists. Dubai’s Department of Economy and Tourism reported a record-breaking year in 2023, welcoming a staggering 17.15 million international overnight visitors. China, a significant contributor to this influx, ranked as the 5th largest source market, with an impressive 450,000 tourists visiting Dubai between January and September 2023.
Dubai Dragon Mart: A Hub for Chinese Business and Leisure
Premier Inn Dubai Dragon Mart strategically positions itself at the heart of International City, directly opposite Dragon Mart – the UAE’s largest Chinese market. This prime location caters to a large and vibrant Chinese community residing and working in the area. In 2023, the hotel proudly welcomed over 157,000 guests, a remarkable 39% (or 61,500 guests) of whom originated from China.
Award-Winning Efforts: How Premier Inn Dubai Dragon Mart Captures Chinese Hearts
The “Chinese-Friendly Hotel of the Year” award acknowledges Premier Inn Dubai Dragon Mart’s unwavering commitment to exceeding the expectations of Chinese guests. Here’s a glimpse into the initiatives that set them apart:
Culinary Delights: The recently introduced Chinese menu at Nuevo restaurant ensures guests can savor familiar and delicious flavors during their stay.
Language Matters: Tailored in-house communications and signage in Mandarin bridge the language gap and offer guests a sense of ease and comfort. Additionally, team members are equipped with Mandarin language skills, supported by translation apps and interpreters, to facilitate smooth communication.
A Taste of Home: A specially curated Chinese breakfast caters to specific dietary preferences, allowing guests to start their day feeling revitalized and ready to explore Dubai.
Guest Satisfaction Reigns Supreme: An impressive customer satisfaction rating of 86% underscores the hotel’s success in creating a welcoming and enjoyable environment for Chinese travelers.
Reactions and the Road Ahead
Eric Masalawala, General Manager of Premier Inn Dubai Dragon Mart: “This recognition from Trip.com is a true honor and a reflection of the tireless efforts of our entire team. We strive to create a home away from home for our Chinese visitors. Their appreciation for our location near Dragon Mart, the fantastic new Chinese menu, and the personalized Mandarin service is truly rewarding. We remain committed to continuously enhancing and expanding our offerings to cater to the evolving needs of the Chinese market.”
Simon Leigh, Managing Director of Premier Inn Middle East: “China has emerged as a key market for us, with Dubai Dragon Mart solidifying its position as a preferred destination for Chinese travelers. The recognition bestowed by Trip.com will undoubtedly drive increased Chinese tourist traffic to our hotels, further aligning with Dubai’s strategic initiatives to welcome more Chinese entrepreneurs and travelers.”
Experience Premier Inn Hospitality Across Dubai, Abu Dhabi, and Doha
Premier Inn boasts a network of 11 hotels strategically located across Dubai, Abu Dhabi, and Doha. For reservations, visit their website https://mena.premierinn.com/ or call +971 600 500 503. Stay connected and explore their offerings by following them on social media at @premierinngulf.
