In a captivating fusion of modern luxury and timeless Japanese tradition, Hyatt Hotels Corporation and Kiraku Inc. are proud to announce the arrival of ATONA, a brand new collection of hot spring ryokans (Japanese inns) set to grace some of Japan’s most stunning destinations.
This press release dives into the details of this exciting venture, outlining the vision behind ATONA, its planned locations, and the collaborative spirit that brings this innovative hospitality concept to life.
A Modern Interpretation of the Ryokan Legacy
ATONA signifies a groundbreaking approach to the Ryokan experience. While staying true to the essence of Japanese hospitality – think tranquility, meticulous service, and a deep connection to nature – ATONA infuses contemporary design, elevated amenities, and a focus on global appeal.
This strategic blend caters to a discerning clientele seeking a luxurious escape while immersing themselves in the rich cultural tapestry of Japan.
Unveiling the First ATONA Locations
Discerning travelers can look forward to experiencing the unparalleled hospitality of ATONA ryokans in three distinct locations, each boasting its unique charm:
- Yufu, Oita: Nestled amidst the captivating Yufu hot spring valley, this ATONA ryokan promises a haven of relaxation. Guests can unwind in the rejuvenating natural hot springs, explore the surrounding volcanic landscapes, and delve into the region’s vibrant culture.
- Yakushima Island, Kagoshima: A UNESCO World Heritage Site, Yakushima Island is a paradise for nature enthusiasts. The ATONA ryokan here will provide a luxurious base camp for exploring the island’s ancient rainforests, cascading waterfalls, and mystical atmosphere.
- Hakone, Kanagawa: Just a short train ride from Tokyo, Hakone offers a convenient escape into nature’s embrace. The ATONA ryokan in Hakone will allow guests to soak in the region’s famed hot springs, marvel at the majestic Mount Fuji (weather permitting), and enjoy the tranquility of the Hakone caldera.
A Strategic Collaboration Ushers in a New Era
The ATONA brand is the brainchild of a powerful collaboration between Hyatt and Kiraku. Hyatt, a world-renowned leader in global hospitality, brings its expertise in delivering exceptional guest experiences and world-class operational efficiency.
Kiraku, a Japanese company dedicated to preserving cultural heritage and fostering regional development, contributes its deep understanding of the ryokan tradition, local market knowledge, and extensive network within Japan.
This strategic partnership ensures that ATONA ryokans will not only provide unparalleled luxury but also act as a catalyst for the revitalization of these chosen destinations.
The ATONA Impact Fund: Fueling Growth and Sustainability
Further solidifying their commitment, Hyatt and Kiraku have established the Atona Impact Fund. This real estate investment fund aims to secure 20 billion yen (approximately US$128 million) to support the development of ATONA ryokans across Japan.
The initial funding round of 10 billion yen (approximately US$64 million) signifies the strong investor confidence in the ATONA brand and its potential to redefine luxury travel in Japan.
Quotes Highlighting the Vision
Here are excerpts from key figures involved in the ATONA project, underscoring the brand’s vision and collaborative spirit:
- Kou Sundberg, Founder and CEO of Kiraku: “This collaboration enables us to leverage Hyatt’s global expertise to deliver high operational efficiency and exceptional guest experiences…”
- Sam Sakamura, Hyatt’s Vice President, Japan, and Micronesia: “With Kiraku’s expertise…the ATONA brand is poised to meet the rising demand for high-end ryokans…”
These quotes emphasize the focus on exceptional service, catering to the evolving needs of luxury travelers, and fostering a long-term commitment to success.
