Airtel Digital TV and Amazon Prime: A Winning Combination for Home Entertainment
Airtel Digital TV has taken a significant step towards enhancing its offerings by partnering with Amazon Prime. The collaboration has resulted in the launch of the Ultimate and Amazon Prime Lite plan, which combines the best of both worlds: live television and premium streaming content.
A Powerful Partnership: The Ultimate and Amazon Prime Lite Plan
The new plan allows subscribers to enjoy Prime Video content on two devices in HD quality, alongside their traditional TV channels. This means you can seamlessly switch between live TV and streaming content without any hassle.
Beyond Entertainment: In addition to the streaming benefits, the Prime Lite membership offers several other perks, including:
- Free Delivery: Enjoy unlimited same-day delivery on over 10 lakh products and next-day delivery on more than 40 lakh products on Amazon.
- Exclusive Deals: Get early access to exclusive deals and offers.
Airtel Digital TV’s New Plans: Pricing and Options
The Airtel Digital TV Amazon Prime plans are available at different price points to cater to diverse consumer preferences:
- Hindi Ultimate & Amazon Prime Lite (1 Month): Rs 521
- Hindi Ultimate & Amazon Prime Lite (6 Months): Rs 2,288
These plans offer a comprehensive entertainment package, combining the best of live TV and streaming content.
A Growing Trend: Bundled Plans
Airtel Digital TV isn’t the only player in the market offering bundled plans. Recently, Tata DTH also introduced similar plans that include OTT subscriptions. This trend reflects the growing demand for bundled entertainment solutions that provide customers with access to a wide range of content at a competitive price.
Enhancing Home Entertainment: Airtel’s Vision
Siddharth Sharma, CEO of Airtel Digital TV at Bharti Airtel, emphasized the company’s commitment to providing customers with a seamless entertainment experience. He stated, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access.”
Shilangi Mukherji, director & head – SVOD business at Prime Video India, echoed this sentiment, highlighting the importance of making premium entertainment more accessible to Indian consumers.
A New Era of Entertainment: The Future of Home TV
The partnership between Airtel Digital TV and Amazon Prime represents a significant step towards enhancing the accessibility and variety of entertainment options for Indian consumers. By combining live TV with OTT content and additional shopping benefits, the companies aim to provide a well-rounded solution for modern entertainment needs.
As technology continues to evolve, we can expect to see more innovative partnerships and bundled offerings that cater to the changing preferences of consumers.
FAQs
Q: Can I watch Prime Video content on multiple devices with the Airtel Digital TV Amazon Prime plan?
A: Yes, the plan allows you to watch Prime Video content on two devices in HD quality.
Q: What are the other benefits of the Prime Lite membership?
A: In addition to streaming benefits, Prime Lite offers free delivery on millions of products, early access to exclusive deals, and more.
Q: How much does the Airtel Digital TV Amazon Prime plan cost?
A: The plan starts at Rs 521 for one month.
Q: Are there other bundled plans available in the market?
A: Yes, Tata DTH has also introduced similar bundled plans that include OTT subscriptions.
Q: What is the future of home entertainment?
A: As technology continues to evolve, we can expect to see more innovative partnerships and bundled offerings that cater to the changing preferences of consumers.
