Before this, prices were reduced by third-party stores
Due to increasing competition, Apple has officially announced the first price reduction for the flagship line of iPhone 15 smartphones. Let us remember that sales began at the end of September.
Since the release of the iPhone 15, prices have been reduced several times in third-party stores, but this is the first time that the price of the iPhone 15 has been reduced in the official store.
Starting October 29, Apple’s flagship store on JD.com is offering $110 off iPhone 15 purchases, with a maximum discount of $82 on iPhone 15 Pro purchases.
Apple could not withstand competition and for the first time reduced prices of iPhone 15 smartphones in China
It should be noted that in some third-party stores, the iPhone 15 Pro Max with 256 GB is already offered for $1,240, while before the official reduced price on the official website, it was $1,365.
The lowest starting price of the standard version of the iPhone 15 with 128 GB of flash memory in unofficial stores dropped to $710, which is almost $150 less than Apple.
The latest research indicates that weak demand in the Chinese market will impact Apple’s earnings in the first quarter of 2024, with iPhone 15 sales declining.