The company’s share fell by 10%
The latest research indicates that weak demand in the Chinese market will impact Apple’s earnings in the first quarter of 2024, with iPhone 15 sales declining.
Chinese buyers are mainly choosing the iPhone 15 Pro Max, which may increase the average selling price, but it is mainly owners of the iPhone 12 and older devices who are switching to the new line. Users using iPhone 13 and newer models believe that the update is not necessary.
Sales of the iPhone 15 in China did not turn out to be record-breaking, in particular due to competition from Huawei. Many users have chosen Mate 60 and Mate 60 Pro.
Apple has sharply lost ground in China. New iPhone didn’t help
JPMorgan analyst Samik Chatterjee also noted in the latest report that enthusiasm for the iPhone 15 series has begun to wane. Data shows that iPhone 15 series delivery times have been decreasing for four weeks in a row.
Currently, the average delivery time for iPhone 15 is 1 day, iPhone 15 Pro is 15 days, and iPhone 15 Pro Max is 25 days. The iPhone 14 series, after the same period after launch, had much longer lead times.
According to Counterpoint, Apple’s share in China fell even despite the release of the iPhone 15. It fell by more than 10% to just 14.2%.
