People aren’t willing to pay more for a car that looks and feels less expensive, simply because it’s an electric car.
The efforts of governments and automakers to peddle the topic of environmental responsibility, and the surge in consumer interest in battery electric vehicles (BEVs) over the past two years, do not change the general attitude towards electric vehicles. This conclusion, in contrast to the enthusiastic news about growing sales volumes and the general shift of manufacturers to the production of electric vehicles, came from Strategy Analytics.
Consumers have yet to be convinced that EVs are better
Analysts point out that the skeptics’ arguments remain largely the same. There is a high risk of getting stuck somewhere without a charge and fears that owning a BEV is more costly than owning an internal combustion engine car. Moreover, consumers are not willing to pay more for a car that looks and feels less expensive, simply because it is a BEV. The overall impression should be in line with the price, analysts said.
Based on data from a survey of car owners in the United States, Great Britain, and China, analysts note that interest in BEVs and hybrid models is relatively high in China and the lowest in the United States.