The prestigious Arabian Travel Market (ATM) 2024 serves as a momentous platform for the Ajman Department of Tourism Development (ADTD) to showcase the emirate’s remarkable growth and captivating tourism offerings. Scheduled from May 6 to May 9, 2024, ADTD’s presence at ATM 2024 promises to be a vibrant display of Ajman’s rich cultural heritage, diverse events calendar, and the exciting trajectory of its tourism sector.
A Vision for Progress: Fostering Strategic Collaborations at ATM 2024
ADTD actively seeks to forge strategic partnerships during ATM 2024, aligning with its vision for progress. These collaborations aim to elevate Ajman’s position as a leading global tourist destination. The focus lies on fostering a collaborative spirit that will propel Ajman’s tourism sector to even greater heights.
Ajman’s Allure: A Flourishing Tourist Destination
Ajman has experienced a surge in tourism, reflecting its growing appeal among domestic and international travelers. In October 2023, a notable 5% increase in tourism activity was observed, accompanied by an impressive 11% rise in visitor arrivals. This growth translated to a commendable 5% rise in Revenue per Available Room (RevPAR) and an overall 11% growth in total revenue year-over-year (YOY).
International Appeal: A Global Tourism Hub on the Rise
International arrivals have seen a remarkable 29% increase in 2023 compared to 2022. This upsurge underscores Ajman’s rising prominence on the global tourism map. International visitors now constitute a significant 60% of Ajman’s total arrivals, with a diverse range of source markets contributing to its success. Interestingly, the visitor demographic leans towards young adults (19-35) and middle-aged (36-55) travelers, who together account for roughly 70% of total arrivals.
Sustaining the Momentum: Positive Trends Continue in Q1 2024
The positive trend continues into the first quarter of 2024. When compared to the same period in 2023, Q1 2024 reflects a 7% increase in total revenues, indicating a robust financial start to the year. This growth is further supported by a 3% rise in occupancy rates and a notable 9% upsurge in visitor arrivals. Additionally, the average length of stay has increased by 5%, signifying that visitors are choosing to spend more time exploring the wonders of Ajman.
Leisurely Pursuits and Diverse Source Markets: Unveiling Visitor Preferences
Leisure travel remains the primary reason for visiting Ajman, representing around 70% of total arrivals. Ajman’s source markets showcase a rich tapestry, with GCC countries, the Russian Federation, India, the UK, and Egypt featuring prominently among the top international feeder markets. The UAE (local market) plays a crucial role, catering to various tourism segments such as staycations, corporate business trips, and MICE (Meetings, Incentives, Conferences, and Exhibitions) activities.
A Commitment to Sustainable Tourism Development: A Quote by His Excellency Mahmood Khaleel Alhashmi
His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, emphasizes the significance of building new partnerships during ATM 2024. He states, “ATM 2024 marks a pivotal moment for Ajman as we unveil our commitment to Ajman Vision 2030. We are dedicated to showcasing Ajman’s vibrant culture, rich heritage, and unparalleled hospitality, aligning with our strategic goals for sustainable tourism development.”
Exceptional Experiences Await: Unveiling Collaborations at ATM 2024
ADTD is proud to collaborate with esteemed partners and co-exhibitors at ATM 2024. This collective effort underscores a commitment to offering world-class hospitality and experiences to visitors. Notable participants include Ajman Saray – A Luxury Collection Resort, The Oberoi Beach Resort Al Zorah, Radisson Blu Hotel, Fairmont Ajman, and a host of other prestigious entities.
A Haven for Every Traveler: The Diverse Accommodation Landscape of Ajman
Ajman boasts a diverse range of accommodation options to cater to every traveler’s preferences and budget. With a total of 52 hotel establishments offering a combined 4,315 rooms across various categories, Ajman ensures a comfortable and memorable stay for visitors.
