Get ready for a sensory experience! Emirates is set to make a grand entrance at the upcoming Arabian Travel Market (ATM) 2024, taking place from May 6th onwards. This year marks their biggest presence ever, with a sprawling 975-square-meter stand packed with exciting features for visitors. Let’s delve into the highlights that await travel enthusiasts and industry professionals alike.
Premium Products on Display: A First-Class Experience for All
A key attraction will be the showcase of Emirates’ signature products, allowing visitors to experience the airline’s renowned comfort firsthand. Here’s what you can expect:
The Beloved Premium Economy Seat: The highly popular Premium Economy seat, now available on flights to 15 destinations, will be on display. Boasting a generous 40 inches of legroom, wide seats, and a comfortable recline, this option provides exceptional value for travelers seeking an enhanced flying experience.
A Glimpse into Luxury: First and Business Class Delights: For those seeking the ultimate in comfort, Emirates will showcase the game-changing First Class suite on their Boeing 777-300ER. This fully enclosed private haven offers unparalleled luxury and privacy. Additionally, visitors can explore the airline’s Business Class seats and the newest generation A380 Onboard Lounge.
Iconic Touches: Shower Spa and Economy Class Comfort: No Emirates experience is complete without a look at the famed First Class Shower Spa. This unique feature allows passengers to freshen up during their long-haul journeys. Economy Class flyers won’t be left out either, with the airline showcasing their generously pitched “game-changer” seats, designed to maximize comfort for extended flights.
Friendly Emirates Cabin Crew will be present at the stand to answer any questions and demonstrate the features of these impressive products.
Beyond Products: Exploring the Emirates Experience
The Emirates stand offers more than just a glimpse of their aircraft. Here are two additional highlights:
The Emirates Official Store: Travel enthusiasts will have the opportunity to indulge in a bit of retail therapy at the Emirates Official Store. This store will offer a variety of crowd favorites, including aircraft models and limited-edition merchandise. A special treat for sports fans will be the selection of items inspired by the airline’s recent partnerships, including Wimbledon Championship 2024 Emirates towels, caps, and clothing. Sailing enthusiasts will also find Emirates sailing merchandise available.
But the shopping experience goes beyond typical airline fare. The store will also feature a selection of home-grown products, a collaboration between Emirates and local UAE companies. These unique items will showcase the Emirates ghaf motif and include home fragrances and accessories, cactus leather goods, and premium leather bags.
A Commitment to Sustainability: Emirates recognizes the importance of environmental responsibility and has dedicated a portion of its stand to highlighting its sustainability initiatives. Visitors will learn about the airline’s efforts to incorporate responsibly sourced materials onboard, such as amenity kits, loungewear, and children’s toys. Additionally, the innovative “Air-crafted by Emirates” luggage, bags, and accessories made from upcycled materials retrieved from retrofitted A380 aircraft will be on display. Interactive screens will showcase key activities undertaken by Emirates under their environmental pillars: reducing emissions, promoting responsible consumption, and protecting biodiversity and habitats.
The stand will also boast dedicated meeting spaces, accommodating over 130 visitors and industry partners at any given time. These spaces will be a hub for collaboration, where Emirates plans to solidify existing partnerships and forge new connections with tourism boards, airlines, and other critical players within the travel and tourism ecosystem, underlining their unwavering confidence in the industry’s future.
Find Emirates at the Heart of the Action
The Emirates stand can be found in the Sheikh Saeed Hall at ATM. This prime location ensures high visibility and accessibility for visitors eager to explore the exciting experiences Emirates has to offer.
