The Kingdom of Saudi Arabia is poised for a hospitality boom, and the upcoming Future Hospitality Summit (FHS) Saudi Arabia 2024 reflects this exciting momentum. This premier event, taking place from April 29th to May 1st at the Mandarin Oriental Al Faisaliah Hotel in Riyadh, brings together industry leaders, government officials, and investors to explore the latest trends and investment opportunities within the Saudi hospitality sector.
A Focus on Investment and Collaboration
This year’s FHS Saudi Arabia revolves around the theme “Invest in Tomorrow: Today, Together.” This theme underscores the collaborative spirit that fosters investment and growth within the industry. The conference program is designed to address key topics including hospitality investment, entrepreneurship, sustainable development, and human capital.
Welcome Remarks and Keynote Presentations
The event kicks off with opening remarks by Khalid Saud Abu Haimed, CEO of Al Khozama Investment Company. Following this, the program features a keynote address by Mahmoud Abdulhadi, Deputy Minister of Destination Enablement at the Saudi Ministry of Tourism. Mr. Abdulhadi will discuss investment opportunities aligned with Saudi Vision 2030, a national transformation plan aimed at economic diversification and social development.
An on-stage interview with Her Excellency Gloria Guevara Manzo, Chief Special Advisor to the Saudi Minister of Tourism, further enriches the opening session. Moderated by Reina Tekla, Business Editor of Arab News, this conversation will delve into the power of tourism and Saudi Arabia’s burgeoning global presence within the industry.
Investing in Saudi Arabia’s Tourism Future
Mr. Abdulhadi highlights the significant steps Saudi Arabia is taking to attract tourism investment. The introduction of an e-visa program in 2019 has already yielded positive results, with tourist arrivals exceeding 100 million annually. To further entice investors, the Kingdom has implemented the Tourism Investment Enablers Program (TIEP).
This program streamlines the investment process by reducing government fees by 22% and establishing a “One Stop Shop” for greater efficiency. Furthermore, the Hospitality Investment Enablers initiative specifically targets the hospitality sector, aiming to attract SAR 42 billion in private-sector investment and create 120,000 new jobs by 2030.
A Stellar Speaker Line-Up and Diverse Agenda
Organized by The Bench with the support of host sponsors Al Khozama Investments and the Mandarin Oriental Al Faisaliah Hotel, FHS Saudi Arabia promises an action-packed agenda featuring a variety of engaging formats. From presentations and panel discussions to fireside chats, case studies, and workshops, the event offers something for all attendees.
Networking and Event Experiences
Beyond educational sessions, FHS Saudi Arabia prioritizes networking opportunities. Delegates can participate in carefully curated activities designed to foster connections with industry peers and potential partners. A highlight is the “FHS Opening Reception on the Green with Maiz,” hosted by Al Khozama Investments, providing an elegant setting for networking and socializing.
A Look at the Future: AI, the Metaverse, and Hospitality
Technology plays a central role at FHS. This year, industry leaders will discuss the impact of Artificial Intelligence (AI) and the Metaverse on the hospitality sector. Topics include the intersection of AI, IT, and the human touch in guest experiences, as well as technology investment tips for owners and operators.
A unique fireside chat featuring Desdemona (Desi), a humanoid robot and lead vocalist of the Desdemona Dream Band, promises a fascinating glimpse into the future. Moderated by Ali Shahid, Marketing Director for The Bench, this session will explore the potential of AI in the hospitality industry.
New and Exciting Features for 2024
FHS Saudi Arabia 2024 offers several exciting new features, including:
Destination Tomorrow: Unveiling of Investment Opportunities: This platform showcases innovative and emerging destinations within Saudi Arabia’s hospitality and tourism sector, connecting project developers and entrepreneurs with investors.
TENX Leadership Talks: Industry leaders deliver concise talks on pressing topics in the hospitality industry, covering education, private sector growth strategies, and the alignment with Vision 2030.
Speakers Corner: Attendees share personal stories of overcoming challenges and achieving success in the hospitality industry.
