HMD Goes Local: Brand to Launch First Smartphone in India

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Calling all tech enthusiasts in India! Gear up for an exciting new addition to the smartphone landscape. HMD Global, the company best known for its Nokia-branded devices, is set to launch its first-ever smartphone under its brand name in the Indian market. This marks a significant shift for HMD, venturing beyond its established licensing partnership with Nokia.

This article delves deeper into the news, exploring the potential launch details, the phone series that might be making its Indian debut, and what users can expect from HMD’s foray into the competitive Indian smartphone market.

HMD Goes Local
HMD Goes Local

The Big Announcement: HMD Confirms India Entry

HMD took to social media recently, sending ripples of excitement through the tech community in India. The company officially confirmed its plans to launch its first self-branded smartphone in the Indian market. While they remained tight-lipped about the specific model, they promised to reveal the phone’s name on April 29th, 2024. With this announcement, anticipation is building for a potential launch sometime in May 2024.

This move signifies HMD’s growing confidence and ambition in the global smartphone market. India, with its massive and tech-savvy population, presents a strategic opportunity for the brand to establish itself as a major player.

The HMD Pulse Series: A Strong Contender?

While HMD hasn’t explicitly confirmed which phone will be gracing the Indian market, speculation points towards the HMD Pulse series as a strong contender. Launched earlier in Europe and the US, the Pulse series offers a compelling combination of affordability, repairability, and decent features.

Here’s a closer look at what the HMD Pulse series brings to the table:

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Focus on Affordability: The Pulse series positions itself as a budget-friendly option, potentially falling under the Rs 20,000 mark in India. This strategic pricing could make it a viable choice for value-conscious consumers.

Prioritizing Repairability: HMD emphasizes repairability with its “Gen 1 repairability” program. This allows users to replace commonly damaged components like the display, charging port, or battery using self-repair kits. This not only empowers users but also promotes sustainability by extending the lifespan of the device.

Display and Refresh Rate: The Pulse series boasts a 6.65-inch 720p+ LCD with a 90Hz refresh rate. While not the most top-of-the-line offering, this combination provides a decent viewing experience with smoother visuals for everyday tasks and basic gaming.

Camera Options: The series caters to different user needs with varied camera configurations. The HMD Pulse Pro boasts a 50MP front-facing camera, ideal for selfie enthusiasts. It also introduces a unique “Selfie Gesture Navigation” feature, allowing users to capture photos with a simple hand gesture. The HMD Pulse Pro and Pulse Plus feature a 50MP rear camera for capturing everyday moments. All models include an 8MP front-facing camera for video calls and casual selfies.

Performance and Storage: The HMD Pulse series is powered by the Unisoc T606 SoC, a mid-range chipset that can handle everyday applications and basic multitasking. Storage options are likely to be on the lower end, catering to users who prioritize affordability over high storage capacity.

Color Options: The Pulse series comes in a variety of attractive color options, including Glacier Green, Twilight Purple, and Black Ocean, allowing users to express their style.

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FAQs

Q: When will HMD launch its first smartphone in India?

A: HMD has confirmed its entry into the Indian market but hasn’t revealed an official launch date. However, based on their announcement timeline, a May 2024 launch seems likely.

Q: Which phone will HMD launch in India?

A: While not officially confirmed, speculation suggests the HMD Pulse series, or a similar budget-friendly offering, will likely be the first phone launched in India.

Q: What are the key features of the HMD Pulse series?

A: The HMD Pulse series focuses on affordability, repairability, and decent user experience. Key features include a 6.65-inch display, Unisoc T606 SoC, a 50MP rear camera (Pro and models), and a 50MP front-facing camera (Pro model).

Q: What are the advantages of HMD’s “Gen 1 repairability” program?

A: This program allows users to replace commonly damaged components like the display, charging port, or battery using self-repair kits. This empowers users, promotes sustainability by extending the device lifespan, and potentially reduces repair costs.