Bill Lomas, the legendary producer who helmed the Hollywood Christmas Parade for an incredible 42 years, passed away on Friday at his Lakewood, California residence. He was 88 years old and succumbed to a battle with cancer, according to publicist Steve Moyer.
Lomas, fondly nicknamed “The Parade King,” was a titan in the world of event production. Through his company, Pageantry Productions, he orchestrated countless parades throughout California and beyond, leaving a lasting legacy on the world of festive celebrations.
A Life Dedicated to Celebrations
Born in Toronto on May 25, 1935, William Frederick Lomas’s journey to becoming “The Parade King” began with a seemingly unrelated career path. After high school, he honed his skills as an auto mechanic and service manager at a Pontiac dealership. In 1960, he ventured westward, settling in Lynwood, California, where he found work at the Goodyear Tire Company and Canada Dry.
It was during his time at Canada Dry that Lomas’s creativity and promotional talents began to shine. He spearheaded local campaigns, including one that involved escorting legendary Los Angeles Dodgers players like Sandy Koufax, Don Drysdale, Maury Wills, and Duke Snyder on citywide meet-and-greets at stores.
This spark of ingenuity would propel him towards his true calling. In 1965, Lomas and business partner Mort Pollock formed Golden State Trophies in Woodland Hills. Their initial focus on selling trophies to chambers of commerce across California led them down an unexpected path – event production. Chambers of Commerce frequently requested parade assistance, and Lomas and Pollock readily took on the challenge.
Pageantry Productions: A Parade Powerhouse
Recognizing the burgeoning demand for professional parade production, Lomas parted ways with Pollock in 1969 and established Pageantry Productions in Lynwood. Interestingly, the company’s headquarters were located in a former presidential campaign office used by Robert F. Kennedy.
Pageantry Productions blossomed under Lomas’s leadership. His late wife, Ronnie, who passed away in 2009, played a pivotal role in the company’s success. She is credited with creating the company’s enduring slogan, “I Love a Parade.”
Lomas’s expertise transcended the Hollywood Christmas Parade. Throughout the 1980s, his talents were sought after for prestigious events like the Kentucky Derby Parade. He also produced the very first St. Patrick’s Day Parade in Beverly Hills, with Ed McMahon serving as the grand marshal. At the peak of his career, Pageantry Productions managed a staggering 65 parades and 34 festivals annually for a decade.
A Legacy of Holiday Cheer
Bill Lomas’s dedication to the Hollywood Christmas Parade is a testament to his passion for creating festive experiences. He steered the parade through 42 years, including the 2023 edition, showcasing his unwavering commitment even amidst his illness. Steve Moyer, Lomas’s publicist, shared that Lomas was determined to make the 2023 parade a success.
The Hollywood Christmas Parade, a cherished tradition since 1928, takes place on the Sunday following Thanksgiving. It traverses a three-mile route through Hollywood, captivating audiences with its vibrant floats, marching bands, and celebrity appearances. The parade is a televised spectacle, bringing holiday cheer to millions of viewers worldwide.
Lomas’s legacy extends far beyond the Hollywood Christmas Parade. He was a close confidant and colleague of Johnny Grant, the beloved honorary mayor of Hollywood. Their bond extended beyond professional collaboration, as they frequently vacationed together.
Bill Lomas is survived by his companion, Nancy, whom he met in 2010, his children Steven and Penny, and his stepchildren Linell Pe’a, Richard, and Kathy.
FAQs
Q: How long did Bill Lomas produce the Hollywood Christmas Parade?
A: Bill Lomas produced the Hollywood Christmas Parade for an impressive 42 years.
Q: When and where does the Hollywood Christmas Parade take place?
A: The Hollywood Christmas Parade takes place on the Sunday following Thanksgiving, traversing a three-mile route through Hollywood.
Q: What is Bill Lomas’s nickname?
A: Bill Lomas was affectionately known as “The Parade King” due to his extensive experience and expertise in parade production.
Q: Who founded Pageantry Productions?
A: Bill Lomas founded Pageantry Productions in 1969.
Q: What was Bill Lomas known for?
A: Bill Lomas, dubbed “The Parade King,” was renowned for his role in producing the Hollywood Christmas Parade for over four decades, along with organizing numerous parades and festivals across California.
Q: How long did Bill Lomas lead the Hollywood Christmas Parade?
A: Bill Lomas served as the producer of the Hollywood Christmas Parade for an impressive 42 years, showcasing his unwavering dedication to spreading holiday joy in the community.
Q: What legacy did Bill Lomas leave behind?
A: Bill Lomas’s legacy is one of creativity, passion, and community impact. His contributions to parade production and event management have left an indelible mark on Southern California’s festive traditions.
