Up to 100 million smartphones in 2024
Due to high demand for the Mate 60 series, Huawei has set its smartphone shipment target at 100 million units next year. This is 40% more than the company planned before the release of the Mate 60 series.
Lucas Zhong, an analyst at Canalys, confirmed that Huawei’s new Mate 60 series products have “disrupted the market” and allowed the company to become competitive again in its home market.
Previously, many analyst firms predicted that Huawei mobile phone shipments would reach approximately 70 million units next year. According to reports, Huawei’s smartphone shipments this year are expected to reach 40 million to 50 million units, up 30% to 70% from last year. The Mate 60 series will ship around 20 million units.
Huawei Mate 60 smartphones “blew up the market.”
Tianfeng International Securities analyst Ming-Chi Kuo previously stated that starting in 2024, all new Huawei models will use new self-developed Kirin processors, and by that time Qualcomm will completely lose Huawei as a customer.
According to previous reports, Huawei is clearing out its inventory of older models and preparing to change its product lineup. Huawei is expected to launch several new smartphones in different categories between the end of this year and the beginning of next year.
