Hyundai Venue Gets a Sunroof Upgrade: S(O) Plus Variant Launched
Hyundai has made a strategic move to bolster its popular Venue SUV lineup with the introduction of the new S(O) Plus variant. This mid-spec trim level now comes equipped with a sunroof, a feature previously reserved for higher-end models.
Sunroof Accessibility Improved
The decision to offer a sunroof on the S(O) Plus variant is a significant step by Hyundai, as it makes this coveted feature more accessible to a wider range of customers. By positioning the sunroof-equipped model between the S(O) and SX variants, Hyundai has effectively lowered the entry point for buyers seeking this desirable amenity.
Key Features of the Venue S(O) Plus
The Venue S(O) Plus builds upon the foundation of the standard S(O) variant, adding the sunroof as the standout feature. While it retains the 1.2-liter naturally aspirated petrol engine paired with a manual transmission, the new variant doesn’t compromise on essential amenities.
- Exterior: The S(O) Plus boasts auto LED headlights, LED DRLs, and LED taillights with a connecting bar design. It rides on 15-inch steel wheels and features body-colored outside rearview mirrors.
- Interior: Inside, the Venue S(O) Plus offers an 8-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay connectivity, a semi-digital instrument cluster, a single-pane sunroof, height-adjustable driver’s seat, and manual air conditioning.
- Safety: Hyundai prioritizes safety with six airbags, a rear parking camera, a tire pressure monitoring system (TPMS), and hill start assist.
Pricing and Competition
Priced at Rs 10 lakh (ex-showroom, Delhi), the Venue S(O) Plus is positioned competitively within the sub-4 meter SUV segment. It goes head-to-head with rivals like the Kia Sonet, Mahindra XUV300, Tata Nexon, Maruti Suzuki Brezza, Renault Kiger, Nissan Magnite, and the upcoming Skoda sub-4 meter SUV. Additionally, it competes with the Toyota Urban Cruiser Taisor and Maruti Fronx in the crossover space.
Hyundai’s Strategic Move
By introducing the S(O) Plus variant, Hyundai aims to capture a larger share of the compact SUV market. The combination of a sunroof, essential features, and competitive pricing makes the Venue an attractive option for buyers seeking a well-rounded package.
As the sub-4 meter SUV segment continues to heat up, Hyundai’s decision to enhance the Venue’s appeal through the addition of a sunroof is a strategic move to maintain its position as a strong contender in this highly competitive market.
FAQs
What is the difference between the Hyundai Venue S(O) and S(O) Plus variants?
The main difference is the addition of a sunroof in the S(O) Plus variant.
Is the Hyundai Venue S(O) Plus available with a diesel engine?
No, the S(O) Plus is exclusively offered with the 1.2-liter petrol engine and manual transmission.
What is the starting price of the Hyundai Venue?
The starting price of the Hyundai Venue is Rs 7.94 lakh (ex-showroom, Delhi).
Does the Hyundai Venue S(O) Plus have automatic climate control?
No, the S(O) Plus variant comes with manual air conditioning.
