Iceland’s PLAY Airlines Soars Higher with GO7 Partnership

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PLAY Airlines, Iceland’s leading low-cost carrier, has taken flight to new heights with a strategic partnership with GO7, a global leader in airline technology. This collaboration promises exciting developments for both companies, ultimately benefiting travelers seeking affordable and convenient journeys across Iceland, Europe, and North America.

Iceland's PLAY Airlines Soars
Iceland’s PLAY Airlines Soars

A Match Made in Travel: Shared Goals and Enhanced Experiences

This partnership marks a significant milestone for both PLAY Airlines and GO7. Here’s a closer look at the driving forces behind this alliance:

  • PLAY’s Impressive Trajectory: Since its 2019 launch, PLAY has garnered a reputation for its growing route network, outstanding on-time performance, and competitive fares. This dedication to customer satisfaction has fueled the airline’s remarkable growth.
  • GO7’s Technological Expertise: GO7 brings its innovative W2 global ticketing network to the table. This platform streamlines the booking process for PLAY flights, making them readily available to travel agencies and Business Travel Managers.
  • A Shared Vision: Both companies share a commitment to enhancing the overall travel experience. PLAY’s focus on affordability and convenience aligns perfectly with GO7’s mission to provide unparalleled convenience for air travelers.

Expanding Horizons: New Routes and Seamless Connectivity

This collaboration unlocks exciting possibilities for travelers seeking diverse destinations and a smooth travel experience. Here are some key benefits:

  • Global Reach: PLAY Airlines’ integration into GO7’s W2 network expands its reach. Travelers can now easily book PLAY flights through their preferred Global Distribution Systems (GDS), opening doors to a wider range of travel options.
  • Icelandic Stopovers: A unique perk for transatlantic travelers is the inclusion of complimentary stopovers in Iceland on all PLAY flights. This allows passengers to explore the breathtaking landscapes of Iceland at no additional cost, essentially turning a single trip into an exploration of two incredible destinations.
  • Network Expansion: PLAY Airlines has recently added exciting new destinations to its network, including Cardiff, Madeira, Marrakech, Vilnius, and Split. Travelers now have a wider selection of cities to explore, catering to diverse travel interests.
  • Simplified Booking: GO7’s W2 platform simplifies the booking process for PLAY flights. Business Travel Managers, Online Travel Agencies (OTAs), and traditional travel agencies can now effortlessly book PLAY flights for their clients through their preferred GDS.
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A Voice from Each Side: PLAY and GO7 Express Their Enthusiasm

Representatives from both PLAY Airlines and GO7 expressed their excitement about this promising partnership:

  • Tatiana Shirokova, Head of Distribution at PLAY Airlines: “As part of our commitment to providing affordable and accessible air travel options, we are delighted to join GO7’s W2 Network. This partnership aligns with our mission to offer travelers a seamless and enjoyable travel experience while maintaining our focus on affordability and convenience.”
  • Peer Winter, Chief Distribution Officer at GO7: “We are thrilled to welcome PLAY Airlines to our W2 Network. Our collaboration represents a shared commitment to providing travelers with unparalleled convenience by air travel. By integrating PLAY airlines’ route network into our platform, we aim to enhance the overall travel experience for passengers and facilitate seamless global connectivity across key destinations.”