Advertising campaign is gaining momentum
Intel has a new adversary that could potentially be far more dangerous than AMD. We are talking, of course, about Apple, which showed with its first products on the SoC M1 that the Apple Silicon concept can be incredibly successful.
Intel vs. Apple. Intel has a separate section on the site dedicated to the fact that the PC on its CPU is supposedly better than the new MacBook on SoC M1
As a result, recently Intel has been actively building a new marketing campaign against Apple and its own platform. Intel recently released a whole slew of videos featuring actor Justin Long comparing notebooks based on Intel CPUs with Apple’s new products. Of course, not in favor of the latter. Most interestingly, Long was previously the face of a similar ad, but already created by Apple.
And now Intel has gone even further and launched a separate page on its website dedicated to the same comparison of its products with the new Apple concept. There you can find a lot of information about why, according to Intel, classic mobile PCs are the best choice. In particular, the list of advantages includes a variety of models and form factors, touch screens, the ability to connect multiple monitors, games, and more.
Interestingly, Intel is focusing on supposedly better performance and similar autonomy – just the strengths of the new MacBooks. But here everything is not so simple, because in the first case we are talking only about a couple of applications, and in the second – only about one Acer laptop and one comparison mode.
As a result, you can see that Intel is actively promoting a campaign against Apple, while remaining its partner, because the Cupertines still have a lot of PCs on CPU Core.
