Data from different companies
Data from research firm Counterpoint Research showed that sales of the iPhone 15 series fell 4.5% in China within 17 days of its launch compared to the iPhone 14 series launched in 2022.
The reason mainly lies in the success of the Huawei Mate 60 Pro series. Counterpoint estimates that Huawei will sell between 5 and 6 million Mate 60 Pro units in China this year alone.
Jefferies Securities analysts led by Edison Lee wrote that thanks to the surprise debut of Huawei’s new model, its market sales have now surpassed Apple’s to become number one. iPhone 15 sales have dropped significantly, and the decline could reach double digits.
iPhone 15 sales have collapsed, and the Chinese are choosing the Huawei Mate 60 Pro
Research organization CINNO Research previously predicted that Apple’s mobile phone sales in the Chinese smartphone market could reach 45.5 million units in 2023, down 2% from last year. Compared to the previous generation iPhone 14 series, sales of the new series will drop by 22% over the same period, or 2.9 million units.
According to TrendForce estimates, the production share of the iPhone 15 Pro series is expected to rise to more than 60%. Total iPhone production for the full year is estimated to be between 220 million and 225 million units, marking a decline of about 5% year over year.
