Jeep has taken a bold step toward honoring its military roots by launching the Willys ‘41 Special Edition of the Jeep Wrangler Rubicon in India. Priced at ₹73.16 lakh (ex-showroom), this limited-run model celebrates the brand’s rich legacy and the original Willys Jeep from 1941. It’s not just a nostalgic nod—it’s a fully capable off-road beast wrapped in a heritage-inspired package.

A Modern Tribute to a Wartime Classic
The Legacy of the Willys 1941 Jeep
The original Willys Jeep was an icon of rugged capability and military utility during World War II. This new ‘41 Special Edition brings that history to life with cosmetic and functional updates that pay homage to the model that started it all.
Pricing and Availability
Limited to Just 30 Units in India
The Jeep Wrangler Willys ‘41 Special Edition is based on the top-spec Rubicon variant and carries a premium of ₹1.51 lakh over the standard model.
Variant | Ex-Showroom Price |
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Jeep Wrangler Rubicon | ₹71.65 lakh |
Willys ‘41 Special Edition | ₹73.16 lakh |
Price Premium | ₹1.51 lakh |
Only 30 units of this exclusive variant will be available in India, making it a true collector’s item for off-road enthusiasts and Jeep loyalists.
Design and Exterior Enhancements
Exclusive “41 Green” Paint Job
One of the most striking updates on this model is the exclusive “41 Green” paint, reminiscent of the original military Jeeps. The finish is subtle yet commanding, adding a layer of authenticity and vintage appeal.
Distinctive “1941” Hood Decal
The hood gets a bold “1941” decal—a clear reference to the origin year of the Willys Jeep, proudly announcing this model’s unique identity.
Feature Upgrades and Accessories
Enhanced Convenience and Safety
Jeep hasn’t just given this Wrangler a cosmetic uplift—it’s packed with practical upgrades too:
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Powered side steps make entering and exiting this high-riding SUV much easier.
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Front and rear dash cameras provide enhanced driving safety and recording capabilities.
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All-weather floor mats add functionality and interior protection for adventurers who get dirty.
Optional Accessories
For those who want even more rugged capability and flair, Jeep offers a Rs 4.56 lakh optional accessories package that includes:
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Roof carrier with side ladder
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Sunrider soft rooftop
These additions make the Wrangler Willys ‘41 not just stylish, but adventure-ready.
Off-Road Capability: No Compromises
Mechanical DNA Remains Rubicon Strong
Though styled differently, the Willys ‘41 Special Edition is mechanically identical to the Rubicon, meaning it retains:
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A 2.0-liter turbo-petrol engine producing 270 PS and 400 Nm of torque
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8-speed automatic transmission
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Full-time four-wheel-drive system
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Front and rear locking differentials
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Sway bar disconnect for added articulation on rough terrain
This makes the Willys ‘41 just as capable in the wild as its Rubicon sibling—if not more, thanks to its added accessories.
Cabin and Tech Features
Inside, the Jeep Wrangler Willys ‘41 Special Edition stays true to its rugged design while offering modern conveniences:
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12.3-inch touchscreen infotainment system
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Chunky, functional knobs designed for glove use in rough environments
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Durable materials and tech that make the Wrangler practical for both trails and cities
Jeep Wrangler Willys ‘41 vs Rivals
What Are the Alternatives?
In India, the Jeep Wrangler stands in a unique segment with no direct rival at its price point. However, it can be considered a more affordable alternative to ultra-premium off-roaders such as:
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Land Rover Defender
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Mercedes-Benz G-Class
While these vehicles offer more luxury, they often lack the mechanical purity and off-road legacy that the Jeep Wrangler embodies.
Why Choose the Willys ‘41 Special Edition?
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A limited-run, collectible off-roader
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Rugged, heritage-inspired design
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Real-world off-road capabilities that outperform many rivals
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Packed with exclusive cosmetic and functional updates
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A true homage to Jeep’s rich military and off-road history
Frequently Asked Questions:
Q1. What is the price of the Jeep Wrangler Willys ‘41 Special Edition in India?
The ex-showroom price is ₹73.16 lakh, carrying a ₹1.51 lakh premium over the Rubicon variant.
Q2. How many units of the Willys ‘41 Special Edition are available in India?
Only 30 units will be sold in India, making it a rare and collectible model.
Q3. What makes the Willys ‘41 Edition different from the standard Jeep Rubicon?
This edition features:
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Exclusive “41 Green” paint
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“1941” decal on the hood
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Powered side steps
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Dash cameras
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Optional rooftop and ladder accessories
Q4. Is the Willys ‘41 Special Edition as capable off-road as the Rubicon?
Yes, it shares the same 4×4 drivetrain, engine, locking differentials, and sway bar disconnect system as the Rubicon.
Q5. Can the Jeep Willys ‘41 be used for daily driving?
Absolutely. Despite its off-road DNA, the Wrangler comes with modern amenities, automatic transmission, and advanced infotainment, making it city-friendly.
Q6. Does the Jeep Wrangler Willys ‘41 compete with the Land Rover Defender?
While not a direct competitor in luxury, it serves as a more affordable off-road alternative with authentic trail capabilities.