Previously, only Pro versions were expected to rise in price.
Bloomberg editor and authoritative insider Mark Gurman in the Power On mailing list talks about Apple’s pricing policy.
One more note on the next iPhone: I expect at least a slight price increase for all four models outside the US. I also don’t rule out price hikes in the US – at least for some pro models – given the move to titanium and a more expensive camera system on the iPhone 15 Pro Max. For context: Apple charges $100 more for titanium watches than their stainless steel counterparts.
Mark Gurman suggests that all iPhone 15 models will be more expensive than previous ones.
The iPhone 15 Pro will be $100 more expensive than the 14 Pro, and the iPhone 15 Pro Max will be $100-$200 more than the 14 Pro Max, according to Tim Long, an analyst at British bank Barclays. He said that this information comes from companies in the supply chain in Asia.
Bloomberg’s Mark Gurman also mentioned that Apple will be using a technique called low-pressure injection molding (LIPO) to reduce the bezel width of the iPhone 15 Pro to 1.5mm.
