American hospitality giant Marriott International is setting its sights on Turkey, unveiling a strategic expansion plan to add over 20 hotels and nearly 3,000 rooms by the end of 2025. This significant investment signifies Marriott’s strong belief in Turkey’s booming tourism industry and its commitment to contributing to the country’s economic growth.
A Legacy of Hospitality Deepens in Turkey
Marriott boasts a rich 40-year history in Turkey, solidifying its position as a trusted partner in the nation’s travel and hospitality sector. Currently, the company manages an impressive portfolio of over 50 properties across seven major cities, catering to diverse guest preferences with a variety of 20 distinct brands.
Marriott International’s President and CEO, Anthony Capuano, emphasized the company’s dedication to Turkey’s flourishing tourism scene: “Turkey is a captivating destination that enchants travelers with its vibrant culture, historical treasures, stunning landscapes, and unparalleled hospitality. At Marriott International, we are honored to play a role in the ongoing development and diversification of Turkey’s travel sector through our longstanding presence and ambitious growth plans.”
Marriott Cultivates Future Hospitality Leaders in Turkey
Marriott’s commitment to Turkey extends beyond expanding its hotel portfolio. The company plans to collaborate with a leading hospitality school to establish a dedicated program. This initiative aims to empower students by equipping them with practical training and valuable work experience at Marriott properties across the country.
Additionally, Marriott champions female leadership through its impactful Female Leadership Initiative. This program offers tailored development programs, empowering women to excel as leaders within the hospitality industry.
A Diverse Hotel Portfolio to Cater to Every Traveler
Marriott’s expansion strategy encompasses a comprehensive range of brands, ensuring a perfect fit for every traveler’s needs and budget. The company recognizes the growing demand for reliable and affordable accommodation options, as evidenced by the recent introduction of the Four Points by the Sheraton brand in Turkey. Several new Four Points Express properties are planned for key cities like Ankara, Antalya, and Istanbul, catering to budget-conscious travelers seeking a comfortable and convenient stay.
For those seeking a stylish and vibrant experience, Marriott is set to introduce Moxy Hotels to Turkey. This addition complements the planned expansions of AC Hotels and Aloft Hotels, offering trendy design and a lively atmosphere. Travelers seeking extended stays will be delighted with the upcoming Residence Inn by Marriott properties, providing spacious suites ideal for families and long-term guests.
Marriott plans to introduce its prestigious Marriott and Sheraton brands to new destinations in Turkey, including Cappadocia and Usak. These iconic brands will cater to discerning travelers seeking luxurious accommodations amidst breathtaking natural beauty and rich cultural heritage.
The expansion further strengthens Marriott’s presence in the luxury segment with the highly anticipated opening of Legacy Ottoman, a Luxury Collection Hotel, in Istanbul, in 2025. This exciting addition follows the recent successful launch of Sanasaryan Han, a Luxury Collection Hotel, in Istanbul, further elevating the city’s luxury hospitality landscape.
Empowering Tomorrow’s Leaders: Marriott’s Commitment to Education
In addition to its expansion plans, Marriott is committed to nurturing talent within Turkey’s hospitality industry. Capuano announced a dedicated program in collaboration with a local hospitality school, aimed at providing students with practical training and work experience at Marriott properties. This initiative not only fosters skill development but also cultivates a pipeline of future leaders within the hospitality sector.
Diversity and Inclusion: Marriott’s Female Leadership Initiative
Marriott’s commitment to diversity and inclusion is evident through its Female Leadership Initiative, designed to empower women leaders within the organization. Through tailored development programs, Marriott seeks to create an inclusive environment that fosters leadership and innovation.
