More than 60% of Apple smartphones sold in the US are from the iPhone 12 series
A study by Consumer Intelligence Research Partners (CIRP) suggests that buyers of Apple‘s new smartphones in the US market overwhelmingly prefer the iPhone 12 family.
The data presented considers shipments of new iPhones in the US in the second fiscal quarter of Apple, which the “apple” empire closed in March.
It is reported that in the total mass of devices sold over a three-month period, four models in the iPhone 12 family accounted for about 61%. The most popular is the iPhone 12, followed by the iPhone 12 Pro Max, iPhone 12 Pro, and iPhone 12 mini.
If we consider the sales statistics for individual models, then the iPhone 11 holds the lead with a share of about 24%. In other words, this smartphone took up almost a quarter of the total supply.
Continuing the theme of individual models, it is worth noting that the iPhone 12 mini showed the worst result. It even lost to the iPhone SE and iPhone XR smartphones.
It is also noted that the average price of the iPhone in the US market was $ 847. For comparison: the figure for the previous quarter was $ 873.