In a recent appearance on The Android Show on YouTube, Nothing’s co-founder and CEO Carl Pei officially teased the expected pricing of the highly anticipated Nothing Phone (3). The upcoming flagship device will reportedly launch with a price tag of around £800 (~$1,063 or ₹90,500), a significant jump from its predecessor, the Nothing Phone (2), which was introduced at ₹44,999 in India.
This bold pricing strategy hints at a strong pivot towards the flagship market, showcasing Pei’s ambition to challenge industry heavyweights like Apple and Samsung.

Nothing Phone (3) Pricing: A Bold Move into the Flagship Arena
Carl Pei’s statement during the video wasn’t just a casual remark—it was a signal. By pricing the Phone (3) nearly twice as high as the previous model, Nothing is making its intentions clear: to enter the premium smartphone category with full force.
Previous Pricing Compared
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Nothing Phone (1): ₹32,999 (approx.)
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Nothing Phone (2): ₹44,999 (starting)
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Nothing Phone (3): ~₹90,500 (teased)
This jump suggests that Nothing is now ready to shed its “affordable premium” image in favor of full-fledged flagship performance and build quality.
Design and Build: Premium Materials, Flagship Feel
Although full design details remain under wraps, rumors and leaks suggest the Nothing Phone (3) will feature high-end materials that match or exceed current flagship standards.
Expected Materials
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Titanium frame: Lightweight and ultra-durable
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Ceramic back panel: Enhanced aesthetics and scratch resistance
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Reinforced Gorilla Glass: For front and rear protection
With Nothing’s signature transparent design language, users can expect a device that not only performs well but looks distinctly futuristic.
Performance and Hardware: Snapdragon 8 or Dimensity 9400+?
Carl Pei didn’t confirm the exact chipset but hinted at significant performance upgrades. Industry insiders suggest that the Phone (3) could be powered by either:
Possible Processor Options
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Qualcomm Snapdragon 8 Gen 3 or 8s Gen 3 / Elite Edition
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MediaTek Dimensity 9400 or 9400+
These flagship SoCs promise:
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Enhanced AI processing
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Improved GPU capabilities
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Superior thermal management
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Battery efficiency and faster app launches
This upgrade is a natural progression for Nothing, aligning it with top-tier performance benchmarks set by current flagship devices.
Nothing OS 3.0 and Exclusive AI Features
Nothing OS 3.0 has already rolled out to previous models, but Carl Pei hinted that Phone (3) would come with exclusive AI-driven enhancements built into the operating system.
Potential AI Features
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Context-aware smart suggestions
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On-device generative AI tools
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AI camera scene detection
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Voice-command-based app control
These features are likely aimed at making the Phone (3) more intelligent, intuitive, and personalized, aligning with the growing trend of AI integration in smartphones.
Rumored Features: Action Button and Custom Shortcuts
Another exciting potential feature is the addition of a customizable Action Button, a trend popularized by Apple’s iPhone 15 Pro.
What the Action Button Might Do
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Launch camera instantly
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Toggle silent mode
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Activate flashlight
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Open favorite apps
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Control smart home devices
This addition could set Nothing Phone (3) apart by giving users greater control and efficiency.
Release Timeline: Summer 2025 Launch Confirmed
Carl Pei confirmed that Nothing will stick to its summer launch schedule, which has become the norm for the brand.
Previous Launch Dates
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Nothing Phone (1): July 2022
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Nothing Phone (2): July 2023
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Nothing Phone (3): Expected between July – September 2025
Launching in Q3 helps Nothing beat the rush from other major players like Apple’s iPhone series and Samsung’s foldables, giving the brand a clear runway to capture attention.
Market Strategy: Competing with Flagship Giants
With its new pricing and rumored specs, Nothing is preparing to go head-to-head with:
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Samsung Galaxy S25 series
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Apple iPhone 17 series
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Google Pixel 10 Pro
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OnePlus 13
Carl Pei’s vision is clear: transform Nothing from a quirky, design-first brand to a serious flagship contender.
FAQs:
Q1: What is the expected price of the Nothing Phone (3)?
A: Carl Pei has teased that the Nothing Phone (3) will be priced around £800 (~$1,063 or ₹90,500), indicating a significant upgrade to flagship status.
Q2: When will the Nothing Phone (3) launch?
A: The Phone (3) is expected to launch in Q3 2025, between July and September, continuing Nothing’s tradition of summer launches.
Q3: What processor will power the Nothing Phone (3)?
A: While not officially confirmed, rumors suggest it could use either the Snapdragon 8 Gen 3 or MediaTek Dimensity 9400/9400+, both flagship chipsets.
Q4: Will Nothing Phone (3) feature premium materials?
A: Yes, rumors point to a titanium frame, ceramic back, and reinforced glass, aiming to enhance durability and aesthetics.
Q5: What are the AI features in Nothing Phone (3)?
A: The Phone (3) is expected to debut exclusive AI capabilities within Nothing OS 3.0, such as smart suggestions, AI scene detection, and on-device voice commands.
Q6: Is the Action Button coming to Nothing Phone (3)?
A: While not confirmed, Carl Pei hinted at the inclusion of a customizable Action Button, offering shortcuts to key functions and apps.