London-based tech company Nothing is once again making headlines, this time teasing its most ambitious device to date—Nothing Phone (3). Expected to launch in July 2025, the upcoming smartphone is already generating buzz for its sleek aesthetics and a fresh focus on accessibility. Most notably, a newly teased button with a Braille-like texture hints at a powerful shift in how the brand envisions smartphone interaction and inclusivity.
With CEO Carl Pei promising flagship-level performance, AI enhancements, and premium design, the Phone (3) looks set to challenge established giants like Apple, Samsung, and Google in the premium smartphone category.
A Close-Up Teaser Reveals New Design Elements
Braille-Like Button – A Nod to Accessibility?
The biggest takeaway from the teaser image is a uniquely textured button, which fans speculate may be inspired by Braille. This move, if confirmed, could represent a groundbreaking commitment to accessibility rarely seen in premium smartphones.
The Braille-inspired button could enable visually impaired users to navigate or distinguish features more easily, aligning Nothing with inclusive design trends that have historically been overlooked in mainstream flagship devices.
Dual-Tone Finish – Aesthetics Meet Identity
Another visual clue from the teaser reveals a dual-tone finish, reminiscent of the CMF Phone 2 Pro’s White and Orange colorways. The contrast is bold yet elegant, keeping in line with Nothing’s commitment to striking, standout designs.
Carl Pei Confirms: “This is Our First True Flagship”
What Defines a True Flagship for Nothing?
According to Carl Pei, Nothing Phone (3) will be the company’s “first true flagship,” signaling a bold transition away from mid-premium devices to the high-end smartphone segment. Key areas of focus include:
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Premium build materials
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Significant performance upgrades
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AI-powered software enhancements
The brand’s earlier models—Nothing Phone (1) and Phone (2)—were well-received but largely appreciated for their design innovations and mid-range affordability. With the Phone (3), the company appears ready to take on ultra-premium competitors by offering a more holistic flagship experience.
Performance and AI Integration: What to Expect
While complete specs haven’t yet been revealed, Pei has emphasized AI-driven features as part of the Phone (3)’s core value proposition. This likely includes:
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AI camera enhancements
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Predictive task automation
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Smarter voice assistance
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AI battery and performance optimizations
If Nothing succeeds in balancing software intelligence with hardware excellence, the Phone (3) could offer real value beyond traditional Android flagships.
Pricing Strategy: A Major Leap From Previous Models
Expected Global Pricing
Pei revealed that the UK price for the Nothing Phone (3) will be around £800, which roughly converts to:
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USD: ~$1,064
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INR: ~₹90,500
This is a significant increase compared to the Nothing Phone (2), which launched at £629 (around ₹71,000) for the 12GB + 256GB variant.
What This Price Jump Means
Such a steep price increase clearly signals that Nothing is not targeting budget-conscious consumers anymore. Instead, the Phone (3) is being positioned to compete directly with flagship models like the iPhone 15 Pro, Samsung Galaxy S24 Ultra, and the Google Pixel 9 Pro.
Accessibility and Innovation: The Bigger Picture
Nothing’s inclusion of a Braille-like feature could become a milestone in smartphone design if fully implemented. While tech companies often focus on faster chips and better displays, accessibility features are too often treated as an afterthought.
By giving them a prominent design role, Nothing may be carving out a new niche: premium phones that are both stylish and socially conscious.
What’s Next? Launch Timeline and Expectations
With the official launch set for July 2025, we can expect:
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Full design reveal in early July
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Specification sheets and pricing for different markets
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First-look reviews from tech media outlets
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Official software features highlighting AI integration
Tech enthusiasts and early adopters should keep a close eye on Nothing’s announcements in the coming weeks.
Frequently Asked Questions :
Q1: When will the Nothing Phone (3) launch?
A: The Nothing Phone (3) is officially scheduled to launch in July 2025.
Q2: What is the Braille-like button on the Nothing Phone (3)?
A: The teaser shows a textured button that resembles Braille. While not confirmed, it’s speculated to improve accessibility for visually impaired users.
Q3: How much will the Nothing Phone (3) cost?
A: It is expected to be priced at around £800 in the UK, approximately $1,064 USD or ₹90,500 INR.
Q4: Is the Nothing Phone (3) a flagship device?
A: Yes. CEO Carl Pei calls it the company’s “first true flagship,” promising top-tier hardware and intelligent AI-powered features.
Q5: What features will set the Phone (3) apart from its predecessors?
A: Expect premium materials, a dual-tone design, AI enhancements, and possibly accessibility-focused innovations like the Braille-style button.
