Oppo Hasselblad partnership Find X9
Oppo has officially extended its long-standing collaboration with renowned camera maker Hasselblad, promising exciting advancements in mobile photography. Announced at a recent event in Gothenburg, Sweden, this renewed alliance aims to push smartphone imaging to new heights, blending Hasselblad’s legendary color science with Oppo’s technological innovation. The upcoming Find X9 series is set to showcase this next-gen photography experience, setting fresh standards for mobile camera quality.
Since forming a strategic partnership over four years ago, Oppo and Hasselblad have consistently worked hand in hand to revolutionize smartphone photography. Their combined expertise has given birth to several groundbreaking features that enhance real-world image quality and creative control for users.
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– Hasselblad’s color expertise brought natural hues and balanced tones to Oppo’s cameras for a more authentic look.
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Portrait Mode with Classic Lens Effects – Simulates traditional Hasselblad lens qualities that create stunning portrait shots with professional depth and character.
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– Inspired by Hasselblad’s iconic panoramic cameras, this cinematic wide-angle mode allows users to capture expansive, detailed landscapes.
These features have been central to Oppo’s Find series, establishing the brand as a leader in smartphone photography by combining quality optics with powerful AI-driven software.
At the Gothenburg event, Oppo hinted at a brand-new mobile imaging system co-developed with Hasselblad, poised to debut on the Find X9 series. Although specific technical specs are still under wraps, several key goals define this next phase of the partnership:
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Advanced Hasselblad Color Science Integration
Enhanced color accuracy and dynamic range inspired by Hasselblad’s rich photographic heritage. -
Oppo’s latest AI algorithms will improve scene recognition, noise reduction, and real-time image processing. -
Likely improvements in sensor sensitivity and detail capture to elevate image clarity and low-light photography. -
Creative Control & Cinematic Capabilities
Tools designed to empower users with more control over exposure, color grading, and professional-level video features.
Together, these developments promise smartphones that deliver both exceptional photo quality and an immersive creative experience. The Find X9 series will likely be a flagship showcase for these advancements.
The renewed Hasselblad partnership comes as Oppo celebrates nearly two decades of mobile camera development. Through continuous innovation, Oppo has pushed the envelope in several areas:
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– Improved speed and low-light performance by redesigning sensor architecture.
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– Pioneering greater optical zoom ranges within slim smartphone bodies.
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AI Bokeh Engine in Find X8 Ultra – Enhanced portrait mode effects delivering natural subject separation.
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– Multiplying camera modules to offer versatile shooting options from ultra-wide to telephoto.
Oppo has balanced hardware breakthroughs with software enhancements, fueling a journey that steadily improved the photography experience.
To celebrate creativity and innovation worldwide, Oppo announced the Oppo Photography Awards 2025 at the event. With a theme of ‘Super Every Moment’, the contest invites photographers of all skill levels to submit their most striking images.
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: Over $100,000 in awards.
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: November 20, 2025.
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: Inspire creators globally to celebrate extraordinary everyday moments using Oppo’s photography technology.
This initiative underscores Oppo’s commitment not just to hardware, but to elevating the art and enjoyment of photography itself.
Oppo’s renewed alliance with Hasselblad marks a pivotal moment in mobile imaging. By merging Hasselblad’s iconic color science and photographic pedigree with Oppo’s AI and sensor innovations, the Find X9 series stands to redefine what smartphone cameras can deliver. With nearly two decades of imaging expertise behind it and fresh industry challenges ahead, Oppo is clearly positioning itself as a front-runner in premium smartphone photography.
Photography enthusiasts and Oppo fans alike can look forward to experiencing advanced image quality, intuitive creative tools, and innovative features that transform everyday moments into breathtaking memories.
