EMEA region includes Europe, the Middle East, and Africa
Experts of the analytical company IDC have summed up the results of the second quarter of the “traditional PC” market in the EMEA (Europe, the Middle East, and Africa) region, which includes Europe, the Middle East, and Africa. Let’s clarify that the “traditional” in IDC includes desktops, laptops, and workstations,
PC sales in Western Europe have the most growth since 1998
According to analysts, 20.7 million computers of the listed categories were sold during the quarter, which corresponds to an increase of 26.4% in annual terms. As the logistics situation improved, laptop sales, driven by COVID-19 isolation measures, skyrocketed. The growth was 49.0%, which was more than enough to offset the 16.1% decline in desktop sales.
In the Western European market, growth reached 30.6%. This is the highest value since 1998. Let’s clarify that in the corporate segment the growth was recorded by 20.5%, and in the consumer segment – by 51.2%.
HP is named the leader of the EMEA region. During the quarter, she managed to ship 6.067 million PCs, which is 27.9% more than a year before. HP’s market share increased from 28.9% to 29.3%.
The second-largest company Lenovo increased shipments by 29.3% – from 4.190 to 5.418 million units. As a result, its share increased over the year from 25.6% to 26.1%.
Dell ranks third. It also increased supplies, but only by 17.5% – from 2.363 to 2.776 million units. As the market grew faster, Dell’s share declined from 14.4% to 13.4%.
The fourth belongs to Acer. This manufacturer managed to increase shipments by 29.0% – from 1.328 to 1.712 million computers, as a result of which its share increased from 8.1% to 8.3%.
Asus closes the top five, showing growth by 56.5% – from 0.978 to 1.531 million units. Its market share increased over the year from 6.0% to 7.4%.
The share of all other manufacturers decreased over the year from 17.0% to 15.5%.