Calling all luxury car enthusiasts! Jaguar Land Rover (JLR) has just made waves in the Indian automotive market with the announcement of local assembly for the iconic Range Rover and Range Rover Sport SUVs. This strategic move promises not only to meet the surging demand from Indian buyers but also to deliver significant cost savings and reduced waiting periods.
Made in India, Made for India: Benefits of Local Assembly
Previously, JLR primarily manufactured its SUVs in Solihull, UK. However, by establishing a local assembly in India, they aim to cater specifically to the growing appetite for luxury SUVs among Indian consumers. This shift brings several advantages:
- Reduced Costs: Local assembly translates to lower production costs, allowing JLR to offer these premium vehicles at more attractive price points for Indian buyers. Savings can be substantial, with some variants experiencing price cuts of over Rs 50 lakh.
- Shorter Waiting Periods: Previously, Indian customers faced extended wait times due to import logistics. Local production significantly reduces these delays, ensuring a faster turnaround from order to delivery.
- Increased Availability: Local assembly has the potential to boost the overall availability of Range Rover and Range Rover Sport models in India, potentially leading to a wider selection for discerning buyers.
A Breakdown of the Price Cuts:
The cost savings associated with local assembly vary depending on the specific model and variant. Here’s a closer look at the price reductions for the initial locally assembled models:
| Model | Previous Price (ex-showroom) | New Price (ex-showroom) | Price Difference |
|---|---|---|---|
| Range Rover Sport 3.0L Petrol Dynamic SE | Rs 1.69 crore | Rs 1.40 crore | Rs 29 lakh |
| Range Rover Sport 3.0L Diesel Dynamic SE | Rs 1.69 crore | Rs 1.40 crore | Rs 29 lakh |
| Range Rover 3.0L Petrol Autobiography LWB | Rs 3.16 crore | Rs 2.60 crore | Rs 56 lakh |
| Range Rover 3.0L Diesel HSE LWB | Rs 2.81 crore | Rs 2.36 crore | Rs 45 lakh |
Powertrain Options: Maintaining Performance Standards
The locally assembled Range Rover and Range Rover Sport will retain the same powerful and refined engines that have established their reputation for performance and luxury. Here’s a quick overview of the engines available:
- 3.0L Turbo-Petrol Engine: Delivering 400 PS of power and 550 Nm of torque, this engine offers exhilarating performance for a smooth and responsive driving experience.
- 3.0L Diesel Engine: This powerhouse generates 350 PS of power and a staggering 700 Nm of torque, ideal for those seeking effortless power delivery and towing capability.
Both engines are paired with an 8-speed automatic transmission and Land Rover’s advanced all-wheel-drive system, ensuring optimal handling and control in all driving conditions. It’s important to note that the 4.4L V8 turbo-petrol engine option will not be part of the local assembly program for now.
A Booming Market: The Rise of Luxury SUVs in India
The Indian luxury car market has witnessed a phenomenal rise in recent years, with Range Rover SUVs experiencing a surge in demand that has skyrocketed by a staggering 160% during the current financial year. This increased demand has fueled JLR’s decision to localize production, allowing it to cater more effectively to the growing pool of Indian luxury car buyers.
A Legacy of Excellence: Land Rover’s Commitment to India
JLR’s commitment to the Indian market extends beyond local assembly. Since 2011, they have collaborated with Tata Motors to produce a selection of vehicles in India at the Chakan plant in Pune. This successful partnership has already resulted in the local assembly of popular JLR models like the Range Rover Velar and Range Rover Evoque.
Looking Ahead: A Future of Electrification and Expansion
Land Rover is at the forefront of automotive innovation, and their commitment to sustainability is evident in its development of a fully electric SUV. This exciting new model is expected to be unveiled by the end of 2024, further solidifying Land Rover’s position as a leader in the luxury SUV segment. Additionally, an all-electric Range Rover Sport is slated for launch in 2025, although production for this model will remain in the UK plant.
Frequently Asked Questions:
What are the benefits of local assembly for Range Rover and Range Rover Sport in India?
Local assembly offers several advantages, including reduced costs for buyers, shorter waiting periods, and potentially increased availability of these luxury SUVs.
How much have prices been reduced for the locally assembled models?
Price cuts vary depending on the model and variant, but some models see significant reductions exceeding Rs 50 lakh.
What engines will be available in the locally assembled Range Rover and Range Rover Sport?
The initial offerings will feature the powerful and refined 3.0L turbo-petrol and 3.0L diesel engines, both paired with an 8-speed automatic transmission and all-wheel drive.
