Get ready, London! The world’s leading festival celebrating creativity, culture, and technology, South by Southwest (SXSW), is setting its sights on Europe with the inaugural SXSW London in June 2025. This exciting expansion marks a significant milestone for SXSW, solidifying its position as a truly global platform for creative minds and innovators.
SXSW: A Legacy of Innovation Comes to London
Founded in Austin, Texas in 1987, SXSW has become synonymous with cutting-edge ideas, groundbreaking music discoveries, and inspiring keynotes. Over the years, the festival has served as a launchpad for countless careers, fostering a dynamic environment where filmmakers, musicians, tech entrepreneurs, and artists converge to share their passions and shape the future.
SXSW London: A Celebration of European Creativity
SXSW London promises to be a unique experience, drawing on the city’s vibrant cultural scene and its position as a global meeting point. Here’s what you can expect:
- Focus on European Creative Talent: The festival will showcase a diverse range of inspiring keynotes, music showcases, and innovations in tech, gaming, and screen, all hailing from Europe.
- Pushing Boundaries in Visual Arts, Design, and Fashion: Get ready to experience thought-provoking exhibitions and interactive installations that blur the lines between art, design, and fashion. Public spaces across the festival’s east London campus will be transformed into immersive experiences.
- A Hub for Innovation: Building on Austin’s legacy, SXSW London will continue to champion climate action and sustainability initiatives.
The festival will take place in Shoreditch, East London, a dynamic neighborhood known for its creative spirit, thriving tech scene, and diverse population. This location reflects SXSW’s commitment to showcasing innovation and artistic expression in all its forms.
Quotes Expressing Enthusiasm for SXSW London
Industry leaders have expressed their excitement about SXSW London:
- Randel Bryan, Managing Director of SXSW London: “SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences, and ideas that can help shape the world.”
- Jann Baskett, Co-President and Chief Brand Officer of SXSW: “Following the success of SXSW Sydney, this is an incredible new opportunity to highlight the elements that make SXSW unique in one of the most vibrant cities in Europe.”
- Sadiq Khan, Mayor of London: “I am delighted to welcome SXSW to London for the first time… This is a historic opportunity for London to once again bring the world’s most exciting talent together.”
- Lucy Frazer, U.K. Culture Secretary: “From film and TV to fashion and music, London is a global hub for cultural and creative talent, so it’s fantastic that SXSW is coming here to bring together innovators from across these sectors.”
