Tata Motors has taken a bold step to redefine the in-car entertainment experience by partnering with Dolby Laboratories. The result? The all-electric Harrier.ev now supports Dolby Atmos, giving drivers and passengers a more immersive, spatial audio environment that goes far beyond traditional sound systems.
With this move, Tata Motors is aiming to elevate the standards of in-car entertainment in the electric vehicle segment—especially when paired with its powerful JBL Black 10-speaker setup.
What is Dolby Atmos and Why Does It Matter in Cars?
Dolby Atmos is an advanced spatial audio technology that creates a 3D-like sound experience. Unlike traditional stereo or surround sound systems, Atmos places each sound in a precise location around the listener—making music, podcasts, and audiobooks feel more alive and engaging.
In the Harrier.ev, Dolby Atmos is designed to work seamlessly with:
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Fixed speaker positions
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Seating arrangements
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Built-in apps like Gaana and Audible
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Arcade.ev infotainment system
Whether you’re listening to a podcast on your commute or vibing to your favorite playlist, Dolby Atmos creates a multi-dimensional audio experience that adapts to the cabin’s acoustics.
A Closer Look at the JBL Black Audio System in Harrier.ev
To support Dolby Atmos, Tata has equipped the Harrier.ev with a premium JBL Black audio system, powered by a high-performance 8-channel amplifier. Here’s a breakdown of the audio components:
Speaker Configuration:
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4 x 6.5-inch speakers on the front and rear doors
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4 x tweeters (two each on the front and rear)
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1 x center channel speaker (on the dashboard)
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2 x mid-range fidelity speakers
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1 x subwoofer (located in the trunk for deep bass)
That’s a total of 10 high-quality speakers, carefully tuned to deliver balanced audio across all frequency ranges—from crisp highs to booming lows.
JBL Audio Modes:
Drivers can customize their listening experience with JBL-tuned modes, adjusting settings based on preferences or audio genres.
Built-in App Integration: Gaana, Audible & More
Thanks to the Arcade.ev app store, the Harrier.ev infotainment system integrates popular streaming platforms:
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Audible – for immersive audiobooks
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Gaana – for Indian and international music
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Other upcoming compatible apps
This means you can enjoy Dolby Atmos-enhanced content straight from the dashboard—no need for external devices or third-party plugins.
How Tata Motors is Competing in India’s EV Sound Space
Tata isn’t the first to bring Dolby Atmos to the EV market in India. In fact, Mahindra & Mahindra previously partnered with Dolby in December 2024, introducing the tech in their BE 6 and XEV 9e electric SUVs.
But Tata’s implementation stands out thanks to:
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A more comprehensive speaker layout
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Seamless app and system integration
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Dolby Atmos optimized for Indian music and podcast apps
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A powerful JBL ecosystem backing the entire audio experience
Tata Harrier.ev Price and Variant Details
As of its latest launch in India, the Tata Harrier.ev is priced starting at ₹21.49 lakh (ex-showroom) for the Adventure 65 variant.
Key Specs:
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65kWh battery pack
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3.3kW portable charger included
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Advanced driver assistance and smart connectivity features
This price tag reflects not only its EV capabilities but also its cutting-edge in-car tech.
Is Dolby Atmos in Harrier.ev Worth It?
For audio lovers, tech enthusiasts, and EV buyers who value premium features, the integration of Dolby Atmos is more than a gimmick—it’s a game-changer. The system:
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Delivers studio-grade sound
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Enhances daily driving entertainment
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Aligns with Tata’s commitment to futuristic features in affordable EVs
Compared to other vehicles in this price range, Harrier.ev offers one of the most advanced sound systems in India’s EV market.
Investment for the Future
Tata’s addition of Dolby Atmos to the Harrier.ev isn’t just about luxury—it’s a strategic move to transform how we engage with audio on the road. It marks a future where electric vehicles don’t just drive clean—but sound amazing while doing it.
Whether you’re a tech-savvy car buyer or someone seeking more immersive journeys, the Harrier.ev delivers value where it counts—with sound that surrounds.
