Tesla, the world-renowned electric vehicle (EV) manufacturer, is finally set to officially enter the Indian market. After years of anticipation and speculation, the company will open its first Experience Centre in India on July 15, located in Mumbai’s upscale Bandra Kurla Complex (BKC). This development marks a significant milestone in India’s growing EV ecosystem and signals Tesla’s long-term interest in the Indian automotive market.
Tesla’s Grand Entry Into India
For several years, Tesla’s entry into India faced numerous delays due to regulatory roadblocks, high import duties, and challenges with local sourcing norms. However, 2025 appears to be the breakthrough year. According to reports, Tesla has invited the media to attend the inauguration of its first Indian showroom, officially termed the Tesla Experience Centre, in Mumbai’s financial district.
The upcoming Experience Centre is expected to showcase Tesla’s vision, products, and cutting-edge technology in an immersive and interactive environment. This move also signals that the EV giant is setting the stage for retail operations and future expansions across the country.
What to Expect From the Tesla Experience Centre
The Experience Centre, reportedly located on the ground floor of a premium commercial tower, spans around 4,000 square feet. It will act as Tesla’s flagship space for customer interactions, vehicle displays, test drive scheduling, and possibly even early pre-orders.
According to real estate details, Tesla is paying close to Rs. 900 per square foot, resulting in an estimated monthly rent of Rs. 35 lakh, making it one of the most high-profile retail locations for a car manufacturer in India.
Imported EV Fleet and Superchargers
Ahead of the showroom launch, Tesla is reported to have imported six units of the Model Y, including both standard and long-range configurations. Each Model Y unit is valued at approximately $32,500 to $46,000, translating to roughly Rs. 28–39 lakh per vehicle before taxes and duties.
Additionally, the company has imported Tesla Superchargers and other related accessories worth $1 million. These charging stations are expected to be strategically placed near premium locations such as malls, commercial zones, and highways to support early EV adopters.
Will Tesla EVs Be Affordable in India?
While Tesla’s official pricing for the Indian market has yet to be announced, the brand has previously hinted at launching a sub-$25,000 electric car — potentially for around Rs. 22 lakh. If true, this would make it the most affordable Tesla to date and could significantly boost its appeal among Indian buyers.
That said, Tesla’s vehicles are currently subject to high import duties, which can raise the total cost by up to 70%. It remains to be seen how the Indian government’s evolving EV policies, including potential tax incentives and duty reductions, may impact final prices.
Tesla’s India Rollout Strategy
Following the Mumbai launch, Tesla is reportedly planning to open another Experience Centre in Delhi’s Aerocity. The company’s initial sales strategy is expected to focus on metro cities like Mumbai, Delhi, and Bengaluru, with operations set to commence in Q3 2025.
Tesla’s market entry strategy appears focused on premium customer engagement, brand building, and setting up the foundational infrastructure for future growth, including service centers, delivery hubs, and nationwide charging stations.
Tesla’s official arrival in India is a pivotal moment for the country’s electric vehicle industry. The launch of the Experience Centre not only reflects Tesla’s confidence in the Indian market but also aligns with India’s push toward sustainable and clean mobility solutions. As excitement builds, consumers can look forward to experiencing Tesla’s technology and innovation up close — starting in Mumbai this July.
