Including because of the periscope “telephoto”
The current generation of iPhone has changed the rules of the game: older models have become much more popular than younger ones, as evidenced by recent data . In the new generation, the shift towards the flagship model may be even stronger, despite the price increase.
According to Tianfeng International analyst Ming-Chi Kuo, 35-40% of sales in the iPhone 15 line will come from the iPhone 15 Pro Max (Ultra)!
The iPhone 15 Pro Max will account for up to 35-40% of all sales
In particular, shipments of the iPhone 15 Pro Max in the second half of 2024 will grow by 10-20% year-on-year compared to the iPhone 14 Pro Max in the same period.
The analyst explains this forecast in part by the uniqueness of the iPhone 15 Pro Max compared to other models in the line. We are talking about a periscope “telephoto”, which in the new generation will only be in the top model. In the iPhone 16 line, it is expected that not only the iPhone 16 Pro Max will have such a camera, but also the iPhone 16 Pro. Thanks to this, in the second half of 2024, the supply of periscope modules for the iPhone will increase by 70% compared to the second half of 2023.
