‘Twitter Killer’ Launched at ‘Perfect Time’
30 million people have signed up for Mark Zuckerberg’s new Threads service, which has challenged Elon Musk’s social media giant Twitter. And Musk, recall, after the announcement of Threads, invited Zuckerberg to fight in the octagon, to which he agreed.
Already dubbed the “Twitter killer”, Threads attracted 10 million followers within the first 7 hours of its launch this week, with celebs from Kim Kardashian to Gordon Ramsay immediately joining the service.
On Thursday, July 6, Meta* CEO Mark Zuckerberg wrote on his Threads account, “Wow, 30 million followers this morning. It looks like the start of something special, but we have a lot of work ahead of us to improve the app.”
Threads audience is growing at a rapid pace, threatening the popular Twitter service
The rapid growth in the number of users hints that Threads could very well become a serious threat to Twitter due to the easy access of billions of users with Instagram accounts**.
“Intended or not, the launch of Threads came at the perfect time to give the service a chance to unseat Twitter,” said Niklas Mir, a professor of marketing at Chapman University, referring to Twitter users’ concern after Elon Musk capped the number of tweets per day. .
“Threads is built on the Instagram** platform with a huge user base, and if users adopt Threads, advertisers will follow the new platform,” he added.
“I think there should be an app in the market for public conversations with over 1 billion people. Twitter had the ability to do this, but didn’t implement it. I hope we succeed,” Zuckerberg said earlier .
* The Meta company is recognized as extremist in Russia and banned.
**Instagram is owned by Meta.
