Toyota Kirloskar Motor has achieved a major milestone—3 lakh cumulative sales of the Toyota Fortuner nameplate in India. Introduced in 2009, the Fortuner quickly became one of the most iconic and preferred full-size SUVs in the country. Its continued dominance and popularity were further cemented with the introduction of the Fortuner Legender in 2021, offering a more premium take on the rugged SUV formula.
From city roads to challenging terrains, the Fortuner’s reputation for bulletproof reliability, premium features, and go-anywhere capability has helped it retain the top spot in its segment for over a decade.
Toyota Fortuner’s Journey Since 2009
The First Generation (2009 – 2016)
When the Fortuner first launched in India in 2009, it set the benchmark for rugged, ladder-on-frame SUVs. Backed by Toyota’s globally respected engineering, the SUV featured a muscular design, high ground clearance, and 4×4 capabilities—instantly appealing to Indian buyers looking for a reliable yet bold vehicle.
Second Generation (2016 – Present)
In 2016, Toyota launched the second-gen Fortuner, which retained its rugged charm but brought in a more modern, aggressive design. Enhanced with more comfort, technology, and safety features, the new Fortuner broadened its appeal—satisfying both off-road enthusiasts and urban families.
Fortuner Legender – A Premium Twist on Ruggedness
In 2021, Toyota introduced the Fortuner Legender, a more upscale version that featured:
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A Lexus-inspired grille and sharper headlamp design
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Dual-tone 18-inch alloy wheels
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A maroon-and-black interior theme
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Premium features like an 11-speaker JBL audio system, ventilated seats, and gesture-controlled tailgate
While mechanically identical to the standard Fortuner (especially the diesel variants), the Legender aimed at buyers looking for a blend of performance and opulence.
What Makes the Toyota Fortuner a Mass Favorite?
Commanding Road Presence
The Fortuner is nearly 5 meters long and built on a ladder-frame chassis. With its bold design, high stance, and chunky tires, the Fortuner dominates every road it drives on.
Engineered for Reliability
Toyota’s reputation for reliability is well represented by the Fortuner. The SUV requires minimal maintenance, handles rough conditions with ease, and can withstand the test of time like few others in its segment.
Go-Anywhere Capability
With optional 4×4 drivetrain, hill assist, electronic stability control, and high ground clearance, the Fortuner is equally at home navigating city traffic or tackling rough trails and highways.
Interior Comfort and Premium Features
Inside the cabin, the Fortuner feels like a luxury SUV. Key highlights include:
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Leather Upholstery
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Powered & Ventilated Front Seats
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Dual-Zone Climate Control with Rear AC Vents
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Ambient Lighting
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8-inch Touchscreen with Android Auto & Apple CarPlay
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Wireless Charging
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Auto-Dimming IRVM
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Multi-Information Display (MID)
These features create a plush in-cabin experience while retaining the rugged DNA that defines the Fortuner.
Safety Features in the Fortuner
Toyota has equipped the Fortuner with a wide range of safety features, including:
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7 Airbags
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Electronic Stability Control (ESC)
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Hill Start Assist
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Rear Parking Camera
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Front and Rear Parking Sensors
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ISOFIX Child Seat Anchors
These features ensure that occupants are kept safe whether on a highway drive or off-road excursion.
Toyota Fortuner and Fortuner Legender: Powertrain Options
| Engine | Power | Torque | Transmission | Drivetrain |
|---|---|---|---|---|
| 2.8L Diesel | 204 PS | 420 Nm (MT) / 500 Nm (AT) | 6-speed MT / 6-speed AT | RWD / 4WD |
| 2.7L Petrol (Standard Fortuner only) | 166 PS | 245 Nm | 5-speed MT / 6-speed AT | RWD |
Pricing and Market Rivals
Fortuner Price Range (Ex-showroom, India)
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Toyota Fortuner: ₹35.37 lakh – ₹51.94 lakh
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Toyota Fortuner Legender: ₹44.11 lakh – ₹48.09 lakh
Competitors
The Fortuner competes with other full-size SUVs such as:
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MG Gloster
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Jeep Meridian
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Skoda Kodiaq
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Upcoming MG Majestor
Despite stiff competition, the Fortuner continues to dominate, thanks to its established reputation and unmatched customer trust.
What’s Next for the Fortuner?
With hybrid and electric technologies becoming more mainstream, there are speculations that the next-generation Fortuner may include mild-hybrid or strong-hybrid options, aligning with Toyota’s global carbon neutrality goals. Additionally, we may see more feature-rich variants or localized editions to celebrate further milestones.
Frequently Asked Questions:
Q1. When did the Toyota Fortuner launch in India?
The Toyota Fortuner debuted in India in 2009, marking the beginning of its successful journey in the Indian SUV market.
Q2. What is the difference between the Fortuner and Fortuner Legender?
The Fortuner Legender is a more premium version of the standard Fortuner, offering a sportier design, dual-tone alloys, and additional interior features like JBL audio and gesture-controlled tailgate.
Q3. What engines are available in the Fortuner?
The Fortuner offers a 2.8-litre diesel engine across all variants and a 2.7-litre petrol engine in the standard Fortuner only.
Q4. Is the Toyota Fortuner a 4×4 SUV?
Yes, select variants of the Fortuner come with a 4-wheel-drive (4WD) drivetrain, making it capable of off-roading.
Q5. How much does the Fortuner cost in India?
The price of the Fortuner ranges from ₹35.37 lakh to ₹51.94 lakh, while the Legender variant ranges from ₹44.11 lakh to ₹48.09 lakh (ex-showroom prices).
