Prices announced
The 2024 Toyota RAV4 Prime has been revealed, starting at $43,440 in the United States. This eco-friendly crossover will arrive in US dealerships later this year in “limited quantities.”
The entry-level Toyota RAV4 Prime SE features black accents, a dual exhaust system, and 18-inch wheels with a two-tone finish. Buyers will get a leather-wrapped steering wheel and heated front seats with eight-way power adjustment on the driver’s side. Also mentioned are red contrast stitching, a six-speaker audio system, a 7-inch multi-information display, and an 8-inch Toyota Audio multimedia system.
Customers can opt for the $1,665 Weather & Moonroof package, which adds a heated steering wheel, heated rear seats, and heated rain-sensing wipers.
The RAV4 Prime XSE retails for $47,310. It features vertical LED lights, large 19-inch wheels, and red-painted shock absorbers. The model also offers a two-tone exterior that combines a black roof with a contrasting body color.
Toyota RAV4 Prime 2024 presented
In the interior, the fabric has been replaced with SofTex upholstery. Buyers will get a 12.3-inch digital instrument cluster, a larger 10.5-inch infotainment system, and an 11-speaker JBL audio system with a subwoofer. Other features include an ambient lighting system, a wireless smartphone charger, and an auto-dimming rearview mirror with HomeLink, heated and ventilated front seats, heated rear seats, and a panoramic sunroof.
Equipment includes full-speed dynamic radar cruise control, lane departure warning with steering assist and a pre-collision system with pedestrian detection, automatic high beams, road sign assist, and a blind spot monitor.
The car received a hybrid system, which consists of a 2.5-liter four-cylinder engine, two electric motors, and a battery with a capacity of 18.1 kWh. The power is 302 hp, and acceleration to 96 km/h takes 5.5 seconds. The car can travel 68 km on electricity.
