The Tribeca Festival’s renowned Tribeca X advertising and marketing section is gearing up for a bigger and bolder event in 2024. Expanding to a two-day format (June 10th-11th), Tribeca X will convene industry leaders, creatives, and brand representatives for a dynamic exploration of storytelling in the marketing landscape.
This expansion comes alongside the announcement of a star-studded speaker lineup featuring renowned figures like Brooke Shields, Terry Crews, and Katie Couric. Let’s delve deeper into the exciting developments surrounding Tribeca X 2024.
A Stellar Speaker Lineup for Tribeca X 2024
The expanded Tribeca X promises insightful conversations with some of the most recognizable names in entertainment, media, and marketing. Here’s a glimpse into some of the confirmed speakers:
- Storytelling Powerhouses:
- Brooke Shields: The iconic actress will discuss the power of authentic storytelling in shifting the conversation around diabetes, alongside ESPN’s Adam Schefter.
- Katie Couric: The award-winning journalist will join Pfizer CEO Albert Bourla for a conversation on using storytelling to inspire action and build trust in communities.
- Industry Leaders:
- Terry Crews: The actor and personality will share his unique philosophy that “everything is entertainment.”
- Byron Allen: The media mogul will discuss the significance of independence in the media landscape.
- Michael Sugar & Daniel Rosenberg: These renowned producers will offer insights into Hollywood’s approach to marketing.
- CNN’s Abby Phillip: The journalist will engage in a conversation about maternal health with Christy Turlington Burns.
These are just a few of the many prominent figures who will be part of Tribeca X 2024. The complete speaker list, along with the lineup for the dedicated Tribeca X Hollywood segment, promises a comprehensive exploration of brand storytelling.
Beyond Speakers: The Tribeca X Awards and Jury
Tribeca X 2024 goes beyond captivating speakers. The event will also feature the prestigious Tribeca X Awards, recognizing excellence in brand storytelling across various formats:
- Feature Film
- Short Film
- Episodic Series
- Audio
- Video Game
- Immersive
- Commercial Spot
- Creator/Influencer Collaboration
Leading brands like Adidas, Apple, Coca-Cola, and Google are well-represented among the official award selections.
A Jury of Experts: Selecting the winners will be a distinguished jury comprising industry luminaries in areas like content creation, marketing innovation, and storytelling. Some of the jury members include:
- Gigi Hadid: Founder and Creative Director at Guest In Residence
- Brendan Gaul: Global Chief Content Officer at IPG Mediabrands
- Robert Wong: Vice President at Google Creative Lab
- Susanna Pollack: President at Games for Change
The full jury list showcases the commitment to recognizing diverse and impactful works in brand storytelling.
A Celebration of Brand Storytelling
The expansion of Tribeca X reflects the growing significance of storytelling in the marketing landscape. Brands are increasingly leveraging the power of narratives to connect with audiences on a deeper level, build trust, and inspire action.
Tribeca X 2024 provides a valuable platform for exploring these trends with insightful discussions, award recognition, and networking opportunities for industry professionals.
