Vi Expands OTT Offerings with Sun NXT Partnership
This collaboration aims to provide Vi users with access to a vast array of South Indian movies, TV shows, and other entertainment content. By adding Sun NXT’s extensive library to its existing OTT offerings, Vi is strengthening its position as a comprehensive entertainment platform.
A Growing Demand for Regional Content
The increasing popularity of regional language content in India has been a significant trend in recent years. A study by FICCI-EY revealed that regional language content accounted for 52% of the total OTT content consumed in 2023. This surge in demand can be attributed to factors like language preference, cultural affinity, and the rise of regional language content creators.
To capitalize on this trend, Vi has been actively expanding its regional content library. By partnering with Sun NXT, Vi is offering its users access to a diverse range of Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi content. This move is expected to attract a larger user base and strengthen Vi’s position in the competitive Indian telecom market.
Key Benefits of the Partnership
- Expanded Content Library: Vi users will now have access to a wider range of South Indian movies, TV shows, and other entertainment content.
- Diverse Language Options: The partnership enables Vi to cater to a diverse audience by offering content in multiple languages.
- Bundled OTT Subscriptions: Vi’s Movies and TV Plus packs offer bundled subscriptions to popular OTT platforms, providing users with a comprehensive entertainment package.
- Cost-Effective Entertainment: By bundling OTT subscriptions with mobile plans, Vi offers a cost-effective solution for users to access their favorite content.
The Future of OTT in India
The partnership between Vi and Sun NXT is a significant step forward in the evolution of the Indian OTT landscape. As the demand for high-quality, localized content continues to grow, telecom operators and OTT platforms are increasingly collaborating to offer a seamless and affordable entertainment experience.
By leveraging the power of technology and strategic partnerships, Vi aims to position itself as a leading provider of entertainment services in India. As the company expands its content library and introduces innovative features, it is well-positioned to meet the evolving needs of its customers.
FAQs
What is the benefit of the Vi and Sun NXT partnership?
The partnership allows Vi users to access a wider range of South Indian movies, TV shows, and other entertainment content.
Which languages are supported by the Sun NXT content on Vi?
Sun NXT content is available in Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi.
How can I access Sun NXT content on Vi?
You can access Sun NXT content by subscribing to Vi’s Movies and TV Plus packs.
