Vodafone tie-up with ALTBalaji: Yesterday India’s one of the largest telecom operator Vodafone India announced its partnership with the ALTBalaji. It is provided to the original Indian content on Vodafone entertainment app Vodafone Pay. The telecom operator said that the more Indians are fats adopting the mobile phones for their preferred screen for the entertainment. It is demand for hyper-personalised diverse to content experience is increasing manifold.
Vodafone tie-up with ALTBalaji to provide original content on Vodafone Play app:
The Vodafone Play is the video streaming mobile app. The viewers can watch the unlimited movies in 16 different languages, 300 plus live TV channels including with a giant catalogue of trending video and music content across genres.
The extending it’s the rich ALTBalaji content portfolio to the ALTBalaji. The Vodafone Play is contained in more entertainment, anytime, anywhere for its millions of Vodafone customers.
Vodafone India Associate Director Statement:
Commenting on their partnership, the Associate Director of Consumer Business, Vodafone India Avneesh Khosla, said, “our users, especially millennial, demand diverse, the exclusive and original content options to watch their convenience. We are happy to partner with the ALTBalaji; it brings the original shows to our audiences that are available on the digital platform. The ALTBalaji has a thorough understanding of the Indian content viewership and the consumer preferences. The original information of the ALTBalaji company on Vodafone Play app will ensure the viewers watch the favourite shows continuously, on-the-go what they want”.
ALTBalaji CEO statement:
The CEO of ALTBalaji Nachiket Pantvaidya said, “ Our content caters to the Indian languages, urban mass users and is targeted at the 18 to 35 years of demographics. The recent response to our content has been right. Now we wish to be available in all environments where the audience exists and gather videos. We believe in our integration with the Vodafone Play app. These will help us to reach more users and let them enjoy the content we are proud to present that”.
The ALTBalaji company was unveiled back in April 2017. It has nine original shows. The ALTBalaji has a become the leading video-on-demand platform. It has a repository of differentiated content for the users across the genres.
ALTBalaji original shows:
The ALTBalaji unveiled original shows such as Dev DD, Karrle Tu Bhi Mohabbat, The Test Case, Romil and Jugal, Bewafaa sii Wafaa, Boygiri Cybersquad, Class of 2017, Kids animation & live action formats and Maya Thirrai. It also adds new shows every month for its users to binge watch. It will soon unveil the new show is Bose Dead/Alive starring Rajkummar Rao.
The Vodafone Play competes with the Airtel TV applications, Reliance JioPlay, and JioCinema. It offers curate digital content and Live TV services also.