In a poignant display of perseverance and unwavering spirit, the State Agency for Tourism Development of Ukraine (SATD) has launched a new campaign – “We Are Here: Brave Hearts of Ukraine”. Unveiled at the ITB Congress in Berlin, this initiative aims to remind the global travel community that Ukraine remains a vibrant destination with a thriving tourism industry, despite the ongoing conflict.
Beyond the Headlines: Reframing the Narrative
With global attention understandably focused on the ongoing war, the SATD recognizes the need to remind the world of the enduring beauty and hospitality that Ukraine offers. This campaign serves as a powerful counter-narrative, showcasing the resilience of the Ukrainian people and their unwavering commitment to rebuilding their nation, including its vital tourism sector.
A Video of Resilience: Symbolism and Inspiration
The cornerstone of the “We Are Here” campaign is a poignant video that embodies the spirit of Ukraine. Inspired by President Zelensky’s iconic video declaration on the first night of the invasion, “We are all here,” the ITB presentation builds upon this message. It features Ukrainians who previously thrived within the travel and tourism industry, now actively contributing to the war effort. These individuals represent the strength and adaptability of the Ukrainian spirit, highlighting their unwavering dedication to the future of their nation.
The video serves as a powerful reminder that Ukraine still exists in all its glory, with bustling cities, breathtaking landscapes, and a rich cultural tapestry waiting to be explored. It emphasizes the country’s unwavering desire to once again welcome visitors from across the globe when peace prevails.
A Dedication to Rebuilding: Beyond the Campaign
The “We Are Here” campaign extends beyond the symbolic video. The SATD is actively working on comprehensive plans for rebuilding Ukraine’s tourism infrastructure. This includes restoring hotels, resorts, and attractions to prepare for the eventual safe return of international visitors.
Mariana Oleskiv, Chairperson of the State Agency for Tourism Development of Ukraine, emphasizes the campaign’s key objectives:
Shifting the Narrative: “We want to show people that Ukraine is not just a war-torn country. It’s a beautiful place with a rich history and culture, waiting to be explored once again.”
Rebuilding the Industry: “We are dedicated to rebuilding Ukraine as a tourism destination. Creating jobs in this sector is crucial for the post-war recovery, and we need visitors to return and contribute to that process.”
FAQs: Understanding the “We Are Here” Campaign
Q: When can I visit Ukraine as a tourist?
A: While the “We Are Here” campaign aims to rekindle interest in Ukraine as a travel destination, the safety of visitors remains the top priority. Currently, the SATD advises against non-essential travel to Ukraine due to the ongoing conflict. It is recommended to closely monitor the situation and follow official travel advisories before planning any trips.
Q: How can I support the “We Are Here” campaign?
A: While international travel to Ukraine is currently not recommended, there are several ways to show your support for the campaign and the wider efforts to rebuild Ukraine.
- Sharing the campaign video: Spreading the message of “We Are Here” helps keep Ukraine’s tourism industry in the minds of potential future travelers.
- Supporting Ukrainian businesses: Consider purchasing Ukrainian goods and services, where possible, to contribute to the country’s economic recovery.
- Donating to humanitarian organizations: Many organizations are providing crucial assistance to the Ukrainian people during this challenging time.
Q: Where can I find more information about the “We Are Here” campaign?
A: You can visit the official website of the State Agency for Tourism Development of Ukraine or follow their social media channels for updates on the campaign and the ongoing efforts to rebuild Ukraine’s tourism sector.
