Prior to this, the older model was the best-selling
The current generation of the iPhone was surprised by the fact that both at the start of sales and for a long time after it, the most expensive model, the iPhone 14 Pro Max, held the lead. However, it seems that now the focus is still shifting to the base iPhone 14.
JPMorgan Chase data, citing Wave7 Research analysts, indicates that at least in the United States in April, the iPhone 14 surpassed the iPhone 14 Pro Max in sales. The former accounted for 19% of sales, while the latter accounted for 18%.
Americans are shifting focus from the expensive iPhone 14 Pro Max to the basic iPhone 14.
The iPhone 14 Pro took third place with 15%, while the iPhone 14 Plus remains the least interesting for buyers, occupying 7%. The source does not indicate the share of all other models, but the chart shows that it is less than that of the iPhone 14 Plus. In past generations, the base models (iPhone XR, iPhone 11, iPhone 12, and iPhone 13) have always been top sellers in their lineups at the end of the year. Whether the iPhone 14 will be able to snatch victory from the older model is not yet clear.
