While the company account is empty
Apple unexpectedly appeared on the TikTok platform. Apparently, the official account of the Cupertian giant appeared there literally today or yesterday.
apple account tiktok
Now, this account has only 5700 subscribers, while there is no content there yet. Apple is clearly not going to be like millions of TikTok users and post silly and meaningless videos. Instead, the company uses the platform for its own advertising, as it does, for example, on Instagram.
It is unclear when Apple will begin to fill its account in TikTok, but the very first publication will clearly attract a lot of attention.
