For the first half
Runto analysts shared statistics on headphone sales in China. In this case, all headphones were taken into account, including wired ones, but, unfortunately, the proportion of certain classes was not indicated.
The leader is Apple, and by a huge margin from competitors. The company occupies about 23% of the market. At the same time, Apple’s share was above 25% a year earlier.
Apple is out of competition, and Sony competes with Huawei and Edifier.
Edifier, Sony and Huawei are next with a narrow margin from each other, and Sony has switched places with Huawei compared to 2022.
The rest of the market leaders occupy less than 5% each, although this is also a considerable share.
