How much prices can understand, one can only guess
It seems that those who want to buy an iPhone 15 Pro or 15 Pro Max really should get ready for a price increase relative to the current generation.
Previously, we have already heard such rumors and forecasts of some analysts, but now this is reported by the Bloomberg resource. True, the source says that at the moment Apple is only considering such an option, so there is still a chance that the rise in price will not happen this year.
But Apple has plenty of reasons to really raise prices. First, the smartphone market continues to fall, and Apple wants to not only maintain, but again increase revenue from the sale of the iPhone. Last year’s statistics showed that buyers began to choose older iPhone Pros more often, so by raising prices, the Cupertino giant can just increase revenues even in a falling market.
Apple is thinking about raising the price of the iPhone 15 Pro or 15 Pro relative to the current generation
Secondly, the iPhone 15 Pro and 15 Pro Max, according to available data, will get a titanium case, much more capacious batteries, the most modern platform on the 3 nm process technology, 256 GB of flash memory in the basic version, and the older model should also receive a periscope telephoto for the first time for the iPhone.
The iPhone 14 Pro and 14 Pro Max now start at $1,000 and $1,100 respectively, excluding taxes, in the US. That is, perhaps prices will rise to 1100 and 1200 dollars.
