Apple may stop production of iPhone 12 mini in the second quarter of this year
Investment bank JPMorgan Chase today released a forecast for the future of Apple’s latest generation of smartphones. Due to the low demand for some models, Cupertino will have to reduce their production and perhaps even abandon one of them.
The iPhone 12 family was introduced in October. In addition to the iPhone 12, 12 Pro, and 12 Pro Max, the lineup includes the iPhone 12 mini – the cheapest smartphone with the smallest display in the current list (it uses a 5.4-inch OLED matrix). This device has the worst sales rate among other smartphones in the family – it accounts for only 6% of shipments.
According to JPMorgan Chase forecasts, Apple will have to cut production of the iPhone 12 mini by 11 million devices because of this. The reduction will also affect the iPhone 12 – by 9 million units. Investment bank experts, citing their supply chain sources, say that “due to weak market demand and low global sales, in the second quarter of 2021, Apple will stop selling the iPhone 12 mini altogether. “
If that happens, the iPhone 12 mini will be the most short-lived smartphone in iPhone history. At the same time, there is a chance that the company may present an updated version with a reduced cost. Earlier, Russian retailers also reported low demand for this smartphone.
