Apple is reportedly working on two new versions of its Vision headset: a more affordable model aimed at everyday users and a high-performance version designed for professionals. This strategic shift comes in response to the mixed reception of the original Vision Pro, which debuted at a premium price point of $3,499.
The Original Vision Pro: High Price, Mixed Reviews
The initial Vision Pro was positioned as a cutting-edge mixed reality headset, but its high cost and limited appeal have led Apple to reconsider its approach. Reports indicate that the company is now focusing on developing two distinct models to cater to different market segments.
A More Affordable Vision Headset in the Works
According to industry sources, Apple is developing a cheaper version of the Vision headset, potentially priced between $1,500 and $2,000. To achieve this lower price point, the company may opt for cost-saving measures such as using plastic components instead of metal, incorporating lower-resolution displays, and utilizing a less powerful processor. This model is expected to retain key features like hand and eye tracking but may exclude premium elements like the EyeSight external display.
A High-Performance Vision Pro for Professionals
In addition to the budget-friendly model, Apple is reportedly developing a high-end Vision Pro successor, potentially featuring the upcoming M5 chip for enhanced performance. This version is aimed at professionals and may offer improved processing capabilities while maintaining a similar design to the original. The release of this model is anticipated between late 2025 and early 2026.
Strategic Shift: Catering to Diverse User Needs
Apple’s move to develop both a more affordable and a high-performance Vision headset reflects a strategic effort to broaden its market appeal. By offering options at different price points and performance levels, the company aims to attract a wider range of consumers, from casual users to professionals seeking advanced capabilities.
Frequently Asked Questions:
Q1: What is the expected price range for the affordable Vision headset?
A: The budget-friendly model is anticipated to be priced between $1,500 and $2,000.
Q2: What features might be excluded in the cheaper version?
A: To reduce costs, the affordable model may omit premium features like the EyeSight external display and use lower-resolution components.
Q3: When is the high-performance Vision Pro expected to launch?
A: The professional-grade Vision Pro successor is projected to be released between late 2025 and early 2026.
Q4: Will the new models support hand and eye tracking?
A: Yes, both the affordable and professional versions are expected to include hand and eye tracking capabilities.
Q5: What processor will the high-end Vision Pro use?
A: The next-generation Vision Pro is rumored to feature Apple’s upcoming M5 chip for enhanced performance.
